Senior Growth Marketing Manager, Customer Lifecycle

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Position Overview

As a Senior Growth Marketing Manager focusing on Customer Lifecycle at EnergyHub, you will play a pivotal role in defining and executing our strategies to enhance customer engagement, retention, and growth. You will lead initiatives aimed at optimizing customer journeys, implementing targeted marketing campaigns, and analyzing performance metrics to drive continual improvement throughout the customer lifecycle. Your expertise will guide cross-functional teams in delivering personalized experiences and maximizing customer value, all while aligning with EnergyHub's strategic objectives.

Job Responsibilities

• Develop and implement comprehensive customer lifecycle marketing strategies to improve engagement and retention rates.
• Analyze customer data to identify insights and trends that inform segmentation, targeting, and personalization efforts.
• Coordinate with product, sales, and customer service teams to ensure a cohesive approach to customer experience management.
• Design and execute lifecycle campaigns, including onboarding, re-engagement, and upsell initiatives.
• Monitor and report on key performance indicators (KPIs) to evaluate the effectiveness of campaigns and make data-driven recommendations.
• Manage and optimize marketing automation and customer relationship management (CRM) tools to streamline processes and enhance customer interactions.
• Lead cross-functional projects to enhance customer experience, including the integration of new technologies and tools.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
• Minimum of 5 years of experience in growth marketing or customer lifecycle management.
• Expertise in marketing automation tools (e.g., HubSpot, Marketo) and CRM solutions (e.g., Salesforce).
• Strong analytical skills with a solid understanding of metrics and KPIs that drive customer success.
• Proven track record of designing and implementing successful marketing campaigns across multiple channels.
• Excellent communication and collaboration skills, capable of working effectively across various teams.
• Experience in the energy sector or with IoT technologies is a plus.

Technologies & Tools

The Senior Growth Marketing Manager will utilize a variety of technologies and tools to optimize customer lifecycle management. This includes marketing automation platforms such as HubSpot and Marketo, customer relationship management systems like Salesforce, and analytics tools for monitoring campaign performance. A strong proficiency in data analysis software (e.g., Google Analytics) and project management tools will also be essential for executing and tracking initiatives effectively.

Ideal Candidates

Ideal candidates for this role will possess a blend of strategic thinking and hands-on execution abilities. They demonstrate a passion for customer-centric marketing and an unwavering commitment to driving results. Strong problem-solving skills, adaptability to changing market dynamics, and the ability to collaborate across teams are essential attributes. A proactive mindset paired with innovative thinking will facilitate the creation of unique marketing strategies that align with EnergyHub's mission to enhance customer engagement and satisfaction.