Senior Growth Marketing Manager, Customer Lifecycle

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Written by AI from the job title and company, not by EnergyHub, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Growth Marketing Manager, Customer Lifecycle at EnergyHub will be tasked with developing and executing data-driven marketing strategies aimed at optimizing the customer journey and enhancing user engagement. This role requires a proactive approach to identifying customer needs and effectively harnessing marketing automation tools to drive lifecycle campaigns that foster retention, upsell, and cross-sell opportunities. The incumbent will collaborate cross-functionally, utilizing analytical insights to inform marketing efforts and ultimately contribute to the growth and success of EnergyHub’s customer base.

Job Responsibilities

• Design and implement comprehensive customer lifecycle marketing strategies to increase customer retention and lifetime value.
• Analyze customer behavior data to identify trends and areas for improvement in the customer journey.
• Develop automated marketing campaigns across various channels, including email, SMS, and in-app notifications.
• Collaborate with product, sales, and customer support teams to create aligned messaging and identify promotional opportunities.
• Measure and report on the effectiveness of lifecycle marketing initiatives, adjusting strategies based on data and performance metrics.
• Manage a team of growth marketers, providing mentorship and support for professional development.
• Conduct A/B testing to validate campaigns and optimize performance continuously.
• Stay informed about industry trends and competitive landscape to enhance marketing strategies.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
• 5+ years of experience in growth marketing or customer lifecycle management, preferably in the technology or energy sectors.
• Proven track record of successful lifecycle marketing campaigns that drive customer engagement and retention.
• Strong analytical skills with proficiency in data analysis tools and customer relationship management (CRM) software.
• Experience in using marketing automation platforms (e.g., HubSpot, Marketo) to create and manage campaigns.
• Excellent communication and interpersonal skills to work effectively with cross-functional teams.
• Creative thinking with a strong problem-solving mindset.

Technologies & Tools

The Senior Growth Marketing Manager will frequently use a variety of technologies and tools to perform their duties effectively. Key platforms include marketing automation software such as HubSpot and Marketo, customer relationship management (CRM) systems like Salesforce, and analytics tools such as Google Analytics. Familiarity with email marketing services, A/B testing tools, and project management software is also essential to streamline campaign execution and performance tracking.

Ideal Candidates

Ideal candidates for this position will possess a combination of analytical thinking and creative strategy formulation, enabling them to craft compelling marketing campaigns that resonate with the customer base. They will demonstrate a passion for customer experience and innovation, coupled with strong leadership abilities to guide their team. The right candidate will thrive in a fast-paced environment, be adaptable to change, and proactively seek opportunities for process improvements that drive customer satisfaction and business growth.