Senior Growth Marketing Manager, Customer Lifecycle

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Written by AI from the job title and company, not by EnergyHub, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Growth Marketing Manager for Customer Lifecycle at EnergyHub will be responsible for driving growth through the optimization of customer journeys and lifecycle marketing strategies. This role involves the development and execution of effective marketing campaigns aimed at maximizing customer engagement, retention, and value throughout the customer lifecycle. By leveraging data analytics and market insights, the Senior Growth Marketing Manager will create targeted initiatives to enhance customer satisfaction and loyalty, ultimately contributing to the overall growth of EnergyHub's customer base.

Job Responsibilities

• Develop and implement comprehensive customer lifecycle marketing strategies that foster engagement and retention.
• Utilize data analytics to identify customer segments and tailor campaigns to enhance the overall customer experience.
• Collaborate with cross-functional teams, including sales, product, and customer support, to ensure a cohesive customer journey.
• Monitor and analyze key performance metrics to measure the success of marketing initiatives and adjust strategies as needed.
• Lead A/B testing and optimization efforts for various marketing channels to improve conversion rates and customer satisfaction.
• Oversee the planning and execution of content marketing strategies that resonate with targeted audiences and enhance brand loyalty.
• Manage budgets for marketing campaigns and ensure effective allocation of resources for maximal ROI.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in growth marketing, preferably within the technology or energy sector.
• Strong understanding of customer lifecycle management and experience with CRM tools.
• Proficient in data analytics and marketing platforms, with the ability to leverage insights for strategy development.
• Exceptional communication and collaboration skills, with a proven ability to work effectively across teams.
• Experience in leading marketing campaigns and managing budgets effectively.

Technologies & Tools

The Senior Growth Marketing Manager will utilize a variety of technologies and tools to manage and analyze marketing campaigns effectively. Key platforms include CRM systems like Salesforce, email marketing tools such as HubSpot, customer analytics platforms, and data visualization software such as Tableau. A solid understanding of A/B testing tools and social media marketing platforms will also be essential for optimizing customer outreach efforts.

Ideal Candidates

The ideal candidate for the Senior Growth Marketing Manager position is a strategic thinker with a strong analytical mindset and a passion for customer-centric marketing. They possess excellent problem-solving skills and thrive in fast-paced environments. Candidates should be creative yet data-driven, able to innovate while grounded in measurable outcomes. Furthermore, strong leadership abilities and the capacity to inspire and motivate teams across the organization are essential traits for success in this role. A collaborative spirit coupled with a commitment to continuous improvement will make a candidate stand out in this position.