Senior Growth Marketing Manager, Customer Lifecycle

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Overview

The Senior Growth Marketing Manager for Customer Lifecycle at EnergyHub will play a pivotal role in driving user engagement, retention, and overall growth within our customer base. This leadership position is accountable for developing and executing comprehensive marketing strategies that enhance the customer journey from acquisition through to loyalty. The ideal candidate will collaborate closely with cross-functional teams, analyze customer metrics, and leverage data-driven insights to optimize lifecycle marketing campaigns that effectively communicate the value of EnergyHub's products and services.

Job Responsibilities

• Develop and implement omni-channel marketing strategies to enhance customer acquisition and retention.
• Analyze customer behaviors and metrics to create data-driven lifecycle marketing campaigns.
• Collaborate with product, sales, and customer support teams to align marketing initiatives with business objectives.
• Oversee the execution of email marketing, social media, and other digital campaigns focused on customer engagement.
• Utilize A/B testing and analytics tools to measure campaign effectiveness and continuously improve performance.
• Manage the customer segmentation process to tailor messaging and offers to diverse target audiences.
• Lead a small team of marketing professionals, fostering a culture of innovation and collaboration.
• Prepare regular reports detailing campaign performance, customer insights, and strategic recommendations for ongoing optimization.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 5+ years of experience in growth marketing or customer lifecycle marketing, preferably in a technology or SaaS environment.
• Proven track record of developing successful multi-channel marketing strategies.
• Strong analytical skills with proficiency in data analysis tools (e.g., Google Analytics, Tableau).
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
• Excellent communication and interpersonal skills, with a strong ability to collaborate across teams.
• Creative problem-solving skills and a passion for continuous improvement.

Technologies & Tools

The Senior Growth Marketing Manager will utilize various technologies and tools vital for the success of marketing initiatives. This includes, but is not limited to, marketing automation software such as HubSpot or Marketo, customer relationship management (CRM) systems like Salesforce, analytics tools such as Google Analytics and Tableau, and social media advertising platforms. Familiarity with content management systems (CMS) and SEO tools will also be essential to optimize and track marketing campaigns effectively.

Ideal Candidates

Ideal candidates for the Senior Growth Marketing Manager position at EnergyHub are data-driven individuals with a strong strategic mindset. They possess deep understanding of customer behavior and market trends, alongside a passion for developing innovative marketing strategies. A successful candidate is not only analytical but also creative, with the ability to think outside the box when addressing challenges. Strong leadership qualities, excellent communication skills, and the capability to work collaboratively across diverse teams are essential attributes that contribute to a good fit for this role.