Senior Growth Marketing Manager, Customer Lifecycle

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by EnergyHub, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Growth Marketing Manager, Customer Lifecycle at EnergyHub will play a pivotal role in driving customer engagement and retention strategies. This position involves designing and executing data-driven marketing initiatives that enhance the customer journey, optimize lifecycle touchpoints, and increase customer lifetime value. The ideal candidate will leverage analytics and automation tools to create personalized experiences that align with the overall corporate strategy and objectives aimed at accelerating growth and customer satisfaction.

Job Responsibilities

• Develop and implement comprehensive customer lifecycle marketing strategies that drive engagement and retention.
• Analyze customer data and behavior to identify insights for improving marketing campaigns and customer experiences.
• Collaborate with cross-functional teams such as Product, Sales, and Customer Support to create cohesive customer interaction strategies.
• Design automated marketing workflows that nurture leads through the customer journey.
• Monitor and report on key performance metrics to assess the effectiveness of lifecycle marketing initiatives.
• Continuously optimize customer touchpoints based on feedback and performance data.
• Manage a team of marketing professionals, providing guidance and support to achieve departmental goals.
• Stay abreast of industry trends and best practices in customer lifecycle marketing to drive innovation.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in growth marketing, ideally with a focus on customer lifecycle management.
• Proven track record of executing successful marketing campaigns that drive customer retention and engagement.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Experience with marketing automation tools and customer relationship management (CRM) software.
• Excellent communication and interpersonal skills with a passion for teamwork.
• Creative mindset with problem-solving abilities and a customer-focused approach.

Technologies & Tools

The Senior Growth Marketing Manager will utilize various technologies and tools to execute their responsibilities effectively. These include customer analytics platforms, marketing automation software such as HubSpot or Marketo, as well as CRM systems like Salesforce. Familiarity with Google Analytics, A/B testing tools, and content management systems will also be essential to optimize campaigns and track performance metrics.

Ideal Candidates

The ideal candidates for the Senior Growth Marketing Manager position are strategic thinkers who possess a strong grasp of customer behavior and marketing dynamics. They should exhibit a knack for data-driven decision-making, demonstrate agility in handling multiple projects, and showcase exceptional communication abilities. A successful candidate will embody a proactive mindset, embracing innovative methods to enhance customer experiences while consistently driving growth and engagement.