Senior Growth Marketing Manager, Customer Lifecycle

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Written by AI from the job title and company, not by EnergyHub, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Growth Marketing Manager for Customer Lifecycle at EnergyHub will play a pivotal role in driving customer engagement and retention strategies to optimize the customer journey. This position involves leveraging data-driven insights to develop and implement marketing strategies that enhance customer experience, increase retention rates, and ultimately drive revenue growth. The ideal candidate will collaborate cross-functionally with product, sales, and customer service teams to ensure alignment in messaging and approaches to maximize customer lifetime value.

Job Responsibilities

• Develop and execute comprehensive customer lifecycle marketing strategies aimed at enhancing customer retention and loyalty.
• Analyze customer data and engagement metrics to identify trends and areas for optimization within the customer journey.
• Collaborate with cross-functional teams to align marketing efforts with product launches and customer service initiatives.
• Design and implement marketing campaigns across various channels including email, social media, and in-app notifications.
• Monitor and report on campaign performance, providing actionable insights to stakeholders.
• Lead A/B testing initiatives to evaluate the effectiveness of various marketing tactics and adjust strategies accordingly.
• Manage relationships with external marketing agencies and vendors to enhance campaign effectiveness.
• Stay abreast of industry trends and best practices to continually refine marketing approaches.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• 5+ years of experience in growth marketing, with a focus on customer lifecycle management.
• Proficient in data analysis and marketing automation tools such as HubSpot, Marketo, or similar platforms.
• Strong knowledge of digital marketing channels and engagement strategies.
• Exceptional project management skills with the ability to juggle multiple priorities.
• Excellent written and verbal communication skills.
• Proven ability to work collaboratively in a fast-paced environment.

Technologies & Tools

This position will require familiarity with various technologies and tools, including customer relationship management (CRM) systems, marketing automation software, and analytics platforms. Experience with data visualization tools, A/B testing software, and project management applications will also be beneficial for effectively executing and tracking marketing campaigns.

Ideal Candidates

The ideal candidate for the Senior Growth Marketing Manager position will be a strategic thinker with a strong analytical mindset, capable of transforming complex data into actionable marketing strategies. They should demonstrate exceptional communication and interpersonal skills, enabling effective collaboration across teams. A passion for customer-centric marketing and a proactive approach to problem-solving will be key characteristics. Additionally, a results-driven mindset with a proven track record in optimizing customer journeys will make the candidate successful in this role.