Senior Growth Marketing Manager, Customer Lifecycle

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Written by AI from the job title and company, not by EnergyHub, so some details may not match this job. The employer's own page has the real description.

Overview

EnergyHub is seeking a highly motivated and experienced Senior Growth Marketing Manager, Customer Lifecycle to join our dynamic marketing team. In this role, you will be responsible for developing and executing innovative customer lifecycle strategies that drive customer acquisition, retention, and engagement. You will leverage data-driven insights to devise effective marketing campaigns that enhance customer experiences, maximize lifetime value, and align with overall business objectives. You will collaborate closely with cross-functional teams, including product, sales, and customer success, to optimize customer journeys and increase revenue growth.

Job Responsibilities

• Develop and implement comprehensive customer lifecycle marketing strategies to enhance customer acquisition, retention, and loyalty.
• Utilize customer data and insights to create targeted campaigns across various channels, including email, SMS, social media, and in-app communications.
• Analyze customer behavior and trends to identify opportunities for improving engagement and increasing customer lifetime value.
• Collaborate with product and sales teams to ensure alignment of marketing strategies with business objectives and customer needs.
• Conduct A/B testing and performance analysis of marketing campaigns, utilizing data to inform future initiatives.
• Manage the marketing budget for customer lifecycle initiatives, ensuring efficient allocation of resources.
• Develop and maintain reports that track key performance indicators (KPIs) related to customer lifecycle marketing efforts.
• Lead and mentor a team of marketing professionals, providing guidance and support in executing marketing strategies.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is preferred.
• Minimum of 5 years of experience in growth marketing, customer lifecycle marketing, or a related field, with a focus on data-driven decision making.
• Proven experience in developing and executing successful marketing campaigns across multiple channels.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Proficiency in marketing automation tools and CRM software.
• Exceptional communication and interpersonal skills, with the ability to work collaboratively both internally and externally.
• Demonstrated ability to lead and develop a team in a fast-paced and evolving environment.

Technologies & Tools

In this position, you will be expected to utilize a variety of technologies and tools to execute marketing strategies effectively. This includes marketing automation platforms such as HubSpot or Marketo, Customer Relationship Management (CRM) systems like Salesforce, analytics tools such as Google Analytics and Tableau for data analysis, and design tools like Adobe Creative Suite for campaign creation. Familiarity with social media management tools and A/B testing software will also be beneficial.

Ideal Candidates

The ideal candidate for the Senior Growth Marketing Manager, Customer Lifecycle position at EnergyHub will exhibit strong leadership qualities, exceptional analytical abilities, and a passion for customer-centered marketing. They will thrive in a collaborative environment, demonstrating the ability to influence stakeholders and drive results. A proactive approach to problem-solving, coupled with creativity in campaign execution, will be essential. Candidates should also exhibit a strong drive towards innovation and a commitment to staying current with industry trends and best practices in growth marketing and customer engagement.