Senior Growth Marketing Manager, Customer Lifecycle

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Job Overview

The Senior Growth Marketing Manager for Customer Lifecycle at EnergyHub will play a pivotal role in developing and implementing strategies aimed at growing and retaining our customer base. This position involves analyzing customer data to craft targeted marketing campaigns, managing the customer journey through various channels, and collaborating with cross-functional teams to enhance customer experience and drive engagement. The ideal candidate will leverage analytics and innovative marketing techniques to optimize customer lifecycle stages, increase customer loyalty, and ultimately contribute to EnergyHub's long-term success in the market.

Job Responsibilities

• Develop and execute comprehensive customer lifecycle marketing strategies aimed at enhancing customer acquisition, engagement, and retention.
• Analyze customer data to identify key trends, segments, and opportunities to increase customer lifetime value.
• Create and oversee targeted marketing campaigns across various channels including email, social media, and digital advertising.
• Collaborate with product, sales, and customer support teams to create an aligned customer experience and drive growth initiatives.
• Monitor and evaluate the effectiveness of marketing programs and adjust strategies as necessary to optimize performance.
• Utilize A/B testing and other methods to refine marketing messages and tactics.
• Prepare regular reports and presentations to communicate campaign performance and insights to stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in growth marketing, with a proven track record in customer lifecycle management.
• Experience in leveraging data analytics tools and platforms for marketing insights and decision-making.
• Strong understanding of digital marketing channels and techniques, particularly in email marketing and customer segmentation.
• Excellent communication and collaboration skills with the ability to work effectively in cross-functional teams.
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and customer relationship management (CRM) systems.
• Creative thinker with a data-driven approach to problem-solving.

Technologies & Tools

This position utilizes a variety of technologies and tools crucial for executing marketing strategies, including but not limited to marketing automation platforms (such as HubSpot and Marketo), analytics tools (like Google Analytics), customer relationship management software (CRM), and various content management systems (CMS). Additionally, knowledge of HTML for email design and familiarity with social media advertising platforms is advantageous.

Ideal Candidates

The ideal candidate for the Senior Growth Marketing Manager role possesses exceptional analytical skills paired with a creative mindset to devise effective marketing strategies. They should have a passion for customer-centric marketing and a deep understanding of the customer journey, coupled with the ability to translate data into actionable insights. Strong leadership qualities, the capability to thrive in a fast-paced environment, and outstanding communication skills are essential traits for successfully executing cross-functional initiatives at EnergyHub. Additionally, candidates should demonstrate a proactive approach to challenges and a commitment to continuous improvement in processes and results.