Senior Growth Marketing Manager, Customer Lifecycle

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Written by AI from the job title and company, not by EnergyHub, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Growth Marketing Manager, Customer Lifecycle at EnergyHub will play a pivotal role in shaping the customer experience and maximizing retention through strategic marketing initiatives. This position is responsible for the development and execution of integrated marketing campaigns aimed at optimizing our customer lifecycle—from acquisition to retention. The ideal candidate will leverage data-driven insights to enhance customer interactions, improve engagement, and drive conversions, thus significantly contributing to the growth of EnergyHub.

Job Responsibilities

• Design and implement multi-channel marketing strategies targeting various segments of the customer lifecycle.
• Analyze customer data and marketing performance metrics to refine and optimize campaigns for better engagement and retention.
• Collaborate with cross-functional teams, including product, sales, and operations, to ensure alignment on customer needs and business objectives.
• Develop and maintain customer segmentation models to tailor marketing efforts effectively.
• Manage and mentor a team of marketing professionals, fostering a culture of innovation and results-driven performance.
• Conduct market research to identify trends and opportunities for growth within the customer base.
• Oversee budget management for lifecycle marketing initiatives and ensure effective allocation of resources.
• Report on campaign effectiveness to stakeholders and provide actionable insights for ongoing improvement.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 5-7 years of experience in growth marketing or lifecycle marketing, preferably in a tech or energy sector.
• Proficient in digital marketing analytics tools such as Google Analytics, Marketo, or similar platforms.
• Strong understanding of customer segmentation, CRM strategies, and the customer journey.
• Excellent communication and interpersonal skills, with experience in stakeholder management.
• Ability to lead teams, inspire collaboration, and drive successful projects to completion.
• Proficient in data analysis and the ability to interpret data to guide decision-making and strategy.

Technologies & Tools

The Senior Growth Marketing Manager will utilize various technologies and tools to enhance marketing effectiveness. Key platforms include marketing automation systems such as HubSpot or Marketo, customer relationship management (CRM) tools like Salesforce, and data analytics software such as Google Analytics and Tableau. Additionally, proficiency in A/B testing tools and email marketing platforms will be critical for optimizing customer engagement strategies.

Ideal Candidates

The ideal candidate for this position is a strategic thinker with a strong analytical mindset and a passion for customer success. They possess excellent problem-solving skills and the ability to adapt to rapidly changing environments. A proactive approach to identifying opportunities and developing innovative marketing solutions is essential. Additionally, candidates should demonstrate leadership qualities, with the capacity to inspire and manage a dynamic team effectively while fostering collaboration across various departments.