Senior Growth Marketing Manager, Customer Lifecycle

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Written by AI from the job title and company, not by EnergyHub, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Growth Marketing Manager, Customer Lifecycle at EnergyHub is responsible for developing and executing strategies that engage and retain customers throughout their journey. This role will involve analyzing customer behavior, optimizing the customer experience, and implementing targeted marketing campaigns to drive customer growth and loyalty. The ideal candidate will leverage data-driven insights to enhance customer engagement and ensure alignment with EnergyHub’s growth objectives.

Job Responsibilities

• Develop and implement comprehensive customer lifecycle marketing strategies that drive engagement, retention, and growth.
• Analyze customer behavior and segmentation to identify opportunities for targeted marketing initiatives.
• Collaborate with cross-functional teams to create and optimize customer communications, including email, in-app messaging, and social media campaigns.
• Monitor metrics and KPIs to assess the effectiveness of marketing campaigns and adjust strategies as necessary.
• Utilize marketing automation and CRM systems to streamline customer interactions and improve personalization.
• Conduct A/B testing and experimentation to optimize customer touchpoints and increase conversion rates.
• Lead market research efforts to remain competitive and identify trends in customer preferences.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is a plus.
• 5+ years of experience in growth marketing, with a focus on customer lifecycle management.
• Proven track record of developing successful marketing strategies that enhance customer engagement and retention.
• Strong analytical skills with the ability to interpret data and translate findings into actionable strategies.
• Experience with marketing automation, CRM tools, and digital marketing channels.
• Excellent project management skills and ability to manage multiple priorities effectively.
• Exceptional written and verbal communication skills.

Technologies & Tools

The Senior Growth Marketing Manager will utilize a variety of technologies and tools, including marketing automation software (such as HubSpot or Marketo), customer relationship management systems (like Salesforce), analytics tools (Google Analytics, Tableau), and project management platforms (Trello, Asana). Familiarity with SEO/SEM strategies and social media marketing tools will also be beneficial in executing effective campaigns.

Ideal Candidates

The ideal candidate for the Senior Growth Marketing Manager position at EnergyHub will possess a strategic mindset and a passion for customer engagement. They will demonstrate strong leadership capabilities coupled with a collaborative approach to working with diverse teams. A proactive attitude, creative problem-solving skills, and the ability to adapt to an ever-changing market landscape are essential qualities. Furthermore, a deep understanding of customer behavior and a commitment to delivering exceptional customer experiences will distinguish the top candidates for this role.