Senior Growth Marketing Manager, Customer Lifecycle

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Written by AI from the job title and company, not by EnergyHub, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Growth Marketing Manager, Customer Lifecycle at EnergyHub will be responsible for developing and executing strategies to optimize customer engagement and retention throughout the entire customer journey. This role involves analyzing customer data, implementing targeted marketing campaigns, and collaborating closely with cross-functional teams to enhance customer experiences and drive growth. The ideal candidate will leverage marketing analytics, customer insights, and innovative techniques to maximize customer lifetime value while ensuring alignment with company objectives.

Job Responsibilities

• Develop and execute comprehensive customer lifecycle marketing strategies to enhance customer acquisition, retention, and expansion.
• Analyze customer behavior and engagement metrics to identify trends and insights that inform marketing strategies.
• Create and manage multi-channel marketing campaigns that effectively target specific customer segments.
• Collaborate with product, sales, and customer success teams to ensure cohesive execution of marketing initiatives.
• Utilize A/B testing and data-driven decision-making to optimize marketing effectiveness and ROI.
• Oversee the development of personalized communication flows, including emails and in-app messaging, to nurture customer relationships.
• Manage marketing technology tools and platforms to streamline processes and improve campaign execution.
• Report on key performance indicators and present insights to stakeholders on a regular basis.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus.
• 5+ years of experience in growth marketing, with a focus on customer lifecycle management.
• Proven track record of successfully executing multi-channel marketing campaigns.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Experience with marketing automation tools and CRM systems (e.g., HubSpot, Salesforce).
• Excellent project management skills and the ability to manage multiple priorities simultaneously.
• Strong written and verbal communication skills with an eye for detail.

Technologies & Tools

The Senior Growth Marketing Manager will utilize various technologies and tools to facilitate effective marketing initiatives. This includes marketing automation platforms (such as HubSpot or Marketo), customer relationship management (CRM) systems (like Salesforce), data analytics tools (such as Google Analytics), and collaboration software (e.g., Slack, Asana). A strong familiarity with digital marketing techniques and tools is essential for optimizing customer engagement strategies.

Ideal Candidates

Ideal candidates for the Senior Growth Marketing Manager position will possess a unique combination of analytical thinking, creativity, and a passion for customer engagement. They should be proactive problem-solvers who thrive in a fast-paced environment and are adept at using data to drive decisions. Strong interpersonal and communication skills are essential, allowing them to collaborate effectively with varied teams and stakeholders. A keen understanding of growth marketing principles, coupled with a customer-centric mindset, will further distinguish these candidates as top performers in this role.