Senior Growth Marketing Manager, Customer Lifecycle

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Written by AI from the job title and company, not by EnergyHub, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Growth Marketing Manager, Customer Lifecycle at EnergyHub will be instrumental in driving strategies that enhance customer engagement and retention throughout their journey. This role requires a strategic thinker who can analyze data to identify growth opportunities and develop innovative marketing campaigns tailored to various customer segments. Collaborating closely with cross-functional teams, this position aims to optimize and personalize the customer experience, ultimately leading to increased customer lifetime value and brand loyalty.

Job Responsibilities

• Develop and execute comprehensive customer lifecycle marketing strategies to improve retention and customer engagement.
• Analyze customer data and behavior to identify trends, insights, and areas for growth.
• Design and implement targeted campaigns across various channels including email, digital advertising, and social media.
• Collaborate with product and sales teams to align marketing efforts with overall business objectives.
• Measure, report, and optimize campaign performance based on KPIs and ROI.
• Manage A/B testing and experimentation to continually refine marketing strategies.
• Oversee marketing automation initiatives to ensure timely and relevant communications with customers.
• Lead a team of marketing professionals, providing guidance, mentorship, and performance evaluations.
• Stay updated with industry trends to identify new growth opportunities and tools.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master's degree preferred.
• A minimum of 5 years of experience in growth marketing, customer engagement, or lifecycle marketing.
• Proven track record of executing successful marketing campaigns with measurable results.
• Strong data analysis skills and proficiency in analytics tools (e.g., Google Analytics, Tableau).
• Experience with CRM and marketing automation software (e.g., HubSpot, Salesforce).
• Excellent communication and presentation skills.
• Ability to thrive in a fast-paced, data-driven environment.
• Leadership experience and ability to manage cross-functional relationships.

Technologies & Tools

This position will utilize various technologies and tools to enhance marketing effectiveness, including customer relationship management (CRM) systems such as Salesforce, email marketing platforms like HubSpot, analytics solutions like Google Analytics, and data visualization tools such as Tableau. Familiarity with marketing automation workflows and project management tools will also be essential to streamline operations and improve campaign execution.

Ideal Candidates

The ideal candidates for the Senior Growth Marketing Manager position are dynamic, analytical, and innovative marketers who possess a passion for driving customer engagement. They are strategic thinkers who can translate complex data into actionable insights and possess a strong understanding of customer behavior. Candidates should demonstrate exceptional leadership skills, collaborative traits, and the ability to adapt quickly to changing circumstances. A strong background in digital marketing and a commitment to delivering exceptional customer experiences are essential attributes for success in this role.