Senior Growth Marketing Manager, Customer Lifecycle

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Written by AI from the job title and company, not by EnergyHub, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Senior Growth Marketing Manager, Customer Lifecycle at EnergyHub will play a pivotal role in shaping the customer journey and enhancing overall user engagement. This position requires a strategic thinker who can analyze customer data, develop and implement growth strategies, and optimize the lifecycle marketing efforts to drive retention and expansion of our customer base. The successful candidate will work collaboratively with cross-functional teams to deliver seamless user experiences while achieving business objectives and targets.

Job Responsibilities

• Develop and execute comprehensive customer lifecycle marketing strategies that increase engagement, retention, and revenue growth.
• Analyze customer segmentation data and performance metrics to optimize marketing campaigns and identify opportunities for improvement.
• Collaborate with product, sales, and customer service teams to ensure alignment of marketing initiatives with business goals.
• Create and manage email marketing campaigns, automated workflows, and targeted promotions.
• Monitor, report, and optimize key performance indicators (KPIs) related to customer acquisition, retention, and lifetime value.
• Conduct A/B testing on various marketing tactics to refine strategies and improve customer experiences.
• Utilize customer feedback and journey mapping to inform marketing strategies and enhance user engagement.
• Stay current with industry trends and emerging technologies, integrating them into marketing strategies as appropriate.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; an advanced degree is preferred.
• 5+ years of experience in growth marketing, particularly in managing customer lifecycle strategies.
• Demonstrated expertise in digital marketing channels, including email, social media, SEO, and content marketing.
• Strong analytical skills with experience in data interpretation and the ability to derive actionable insights.
• Proficiency in marketing automation platforms, customer relationship management (CRM) tools, and analytics software.
• Excellent written and verbal communication skills, with the capacity to engage and influence stakeholders effectively.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

Technologies & Tools

This position will utilize a variety of technologies and tools, including marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) software like Salesforce, analytics tools such as Google Analytics, and email marketing services. Proficiency in data visualization software, as well as familiarity with HTML and CSS for campaign customization, will be advantageous.

Ideal Candidates

The ideal candidate for the Senior Growth Marketing Manager, Customer Lifecycle position at EnergyHub will be a passionate and results-driven marketer with a keen understanding of customer behavior and lifecycle dynamics. They will possess strong leadership qualities, the ability to think creatively, and a commitment to continuous improvement. An analytical mindset, combined with excellent communication skills, will enable them to inspire cross-functional collaboration and drive impactful changes within the organization.