Senior Growth Marketing Manager, Customer Lifecycle

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Written by AI from the job title and company, not by EnergyHub, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Senior Growth Marketing Manager, Customer Lifecycle at EnergyHub will play a critical role in driving customer engagement and retention strategies across multiple channels. This position requires an experienced marketing professional who can develop and execute comprehensive lifecycle marketing programs that foster customer loyalty and increase lifetime value. The ideal candidate will leverage analytics and customer insights to create targeted campaigns and optimize each stage of the customer journey. Collaboration with cross-functional teams is essential to align marketing initiatives with business objectives and ensure a seamless customer experience.

Job Responsibilities

• Develop and implement lifecycle marketing strategies that enhance customer engagement, retention, and lifetime value.
• Analyze customer behavior and segmentation to identify opportunities for targeted campaigns.
• Create content and messaging that resonates with diverse customer segments throughout their lifecycle.
• Collaborate with product, sales, and customer service teams to ensure a unified customer experience.
• Utilize data analytics to measure the success of marketing initiatives and adjust strategies as needed.
• Manage the execution of email campaigns, social media outreach, and other digital marketing efforts.
• Establish and monitor key performance indicators (KPIs) to measure program effectiveness.
• Conduct A/B testing to optimize marketing materials and increase conversion rates.
• Stay current with industry trends and best practices in customer lifecycle marketing.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in marketing, with a focus on customer lifecycle or retention.
• Proven track record of developing and executing successful lifecycle marketing strategies.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in marketing automation tools and CRM systems.
• Excellent written and verbal communication skills.
• Creative thinker with strong problem-solving abilities.
• Ability to work collaboratively in a fast-paced, team-oriented environment.

Technologies & Tools

The Senior Growth Marketing Manager will utilize a variety of marketing technologies and software to execute their responsibilities effectively. This includes, but is not limited to, marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) systems like Salesforce, email marketing tools, data analytics software such as Google Analytics, and social media management applications. A strong familiarity with these tools will be essential to develop effective campaigns and optimize the customer journey.

Ideal Candidates

The ideal candidates for the Senior Growth Marketing Manager position will exhibit a deep passion for customer experience and a commitment to driving growth through innovative marketing strategies. They will possess strong analytical capabilities, allowing them to make informed decisions based on customer data. A proactive mindset, coupled with excellent interpersonal and communication skills, will enable them to collaborate effectively across teams. Additionally, candidates should demonstrate adaptability and creativity, leveraging both to navigate the dynamic landscape of marketing.