Senior Growth Marketing Manager, Customer Lifecycle

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Written by AI from the job title and company, not by EnergyHub, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Growth Marketing Manager, Customer Lifecycle at EnergyHub will play a pivotal role in driving customer engagement, retention, and lifetime value through data-driven marketing strategies. This position will involve developing and executing marketing programs to enhance customer journeys, utilizing analytics to optimize customer interactions and improve overall satisfaction. The successful candidate will collaborate with cross-functional teams to implement effective campaigns that resonate with customers while aligning with EnergyHub’s mission of delivering innovative energy solutions.

Job Responsibilities

• Develop and execute comprehensive lifecycle marketing strategies to enhance customer engagement and retention.
• Analyze customer data to identify trends, behaviors, and opportunities for growth.
• Design, implement, and optimize targeted email marketing campaigns.
• Collaborate with product and marketing teams to develop customer-focused content and resources.
• Monitor campaign performance, iterate on tactics, and report insights to stakeholders.
• Manage the customer segmentation process to ensure messages are tailored to target audiences.
• Lead A/B testing initiatives to drive improvements in customer experiences.
• Stay informed on industry trends and competitor strategies to enhance marketing efforts.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; a Master's degree is preferred.
• 5+ years of experience in growth marketing, with a focus on customer lifecycle management.
• Proven track record of successfully driving customer engagement and retention initiatives.
• Expertise in email marketing platforms and customer relationship management (CRM) tools.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent written and verbal communication skills.
• Experience with marketing automation tools is a plus.

Technologies & Tools

This position will utilize a variety of technologies and tools, including email marketing platforms (e.g., Mailchimp, HubSpot), customer relationship management software (e.g., Salesforce), data analytics tools (e.g., Google Analytics, Tableau), and marketing automation solutions. Familiarity with SQL and other database management systems will be advantageous in analyzing customer data and driving informed marketing strategies.

Ideal Candidates

The ideal candidate for the Senior Growth Marketing Manager position is a data-driven marketer who possesses strong strategic thinking and problem-solving skills. They should demonstrate a passion for innovative marketing techniques and have a track record of successfully engaging customers throughout their lifecycle. Effective collaboration with cross-functional teams, a results-oriented mindset, and a commitment to continuous improvement are essential characteristics that will make the candidate successful in this role. Furthermore, a genuine interest in the energy sector and sustainable solutions will align the candidate with the core values of EnergyHub.