Senior Growth Marketing Manager, Customer Lifecycle

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Written by AI from the job title and company, not by EnergyHub, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Growth Marketing Manager, Customer Lifecycle at EnergyHub will play a pivotal role in developing and executing comprehensive marketing strategies aimed at enhancing customer engagement, retention, and lifetime value. This position entails analyzing customer data, leading cross-functional teams, and employing innovative marketing tactics to drive growth throughout the customer lifecycle. By leveraging insights and metrics, the ideal candidate will ensure EnergyHub's marketing initiatives effectively cater to customer needs and contribute to the company's long-term success.

Job Responsibilities

• Develop and implement targeted lifecycle marketing strategies to enhance customer engagement and retention.
• Analyze customer behavior and market trends to create effective segmentation and personalization initiatives.
• Collaborate with product, sales, and customer success teams to align marketing efforts with overall business objectives.
• Design and oversee email marketing campaigns, optimizing them for maximum response rates.
• Measure and report on the effectiveness of marketing campaigns, utilizing analytics tools to drive data-driven decisions.
• Utilize A/B testing methodologies to refine marketing tactics and enhance performance metrics.
• Manage customer feedback and satisfaction initiatives to drive improvement in service offerings.
• Lead cross-channel marketing programs, ensuring a cohesive brand message across all customer touchpoints.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; a Master’s degree is preferred.
• Minimum of 5 years of experience in growth marketing or customer lifecycle management, preferably in the technology or energy sector.
• Strong analytical skills with a proven ability to interpret data and develop actionable insights.
• Proficiency in marketing automation tools and CRM software, such as HubSpot, Salesforce, or similar platforms.
• Excellent communication and interpersonal skills, capable of collaborating effectively across departments.
• Experience with A/B testing and other optimization techniques to enhance marketing performance.
• Creative mindset with a strong understanding of customer needs and market dynamics.

Technologies & Tools

The Senior Growth Marketing Manager will utilize a variety of technologies and tools to manage marketing initiatives effectively. Key platforms include marketing automation systems (e.g., HubSpot, Marketo), customer relationship management (CRM) software (e.g., Salesforce), web analytics tools (e.g., Google Analytics), and project management applications (e.g., Asana, Trello). Proficiency in data analysis tools such as Excel or Tableau will also be essential in tracking performance metrics and deriving actionable insights.

Ideal Candidates

The ideal candidate for the Senior Growth Marketing Manager position at EnergyHub is a strategic thinker with a passion for data-driven marketing. They exhibit a strong understanding of customer behavior and lifecycle stages, coupled with excellent project management and leadership skills. Successful candidates will demonstrate adaptability, creativity, and a commitment to enhancing the customer experience. Furthermore, they should possess a collaborative spirit, enabling them to work harmoniously with diverse teams and stakeholders across the organization.