Senior Growth Marketing Manager - Digital

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Written by AI from the job title and company, not by Rocket Money, so some details may not match this job. The employer's own page has the real description.

Job Overview

Rocket Money is seeking a Senior Growth Marketing Manager - Digital to spearhead our digital marketing initiatives aimed at driving growth and maximizing customer acquisition. This role is pivotal in formulating and executing innovative strategies that will increase our market footprint. The Senior Growth Marketing Manager will be responsible for analyzing performance metrics, optimizing campaigns across various digital channels, and collaborating with cross-functional teams to establish effective marketing solutions that resonate with our consumer base.

Job Responsibilities

• Lead the development and execution of comprehensive digital marketing strategies focused on driving user acquisition and revenue growth.
• Analyze and interpret campaign performance metrics to optimize marketing initiatives and enhance ROI.
• Collaborate with product, analytics, and engineering teams to align on goals and improve the customer journey.
• Manage and oversee paid advertising campaigns across platforms like Google Ads and social media channels.
• Develop and implement A/B testing strategies to improve campaign performance and user engagement.
• Monitor emerging trends and technologies in digital marketing to ensure Rocket Money remains competitive and innovative.
• Prepare regular reports summarizing campaign performance and presenting insights to key stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is preferred.
• Minimum of 5 years of experience in digital marketing, with a focus on growth marketing.
• Proven track record of driving user acquisition and revenue growth through innovative digital marketing strategies.
• Strong analytical skills, with proficiency in tools such as Google Analytics, Excel, and relevant marketing software.
• Experience managing multi-channel digital marketing campaigns and teams.
• Exceptional written and verbal communication skills.

Technologies & Tools

The Senior Growth Marketing Manager will typically utilize a range of technologies and tools to enhance digital marketing efforts. This includes but is not limited to Google Ads, Google Analytics, various Customer Relationship Management (CRM) software, social media advertising platforms, and marketing automation tools. Familiarity with A/B testing tools and analytics dashboards is also essential for tracking performance and optimizing campaigns.

Ideal Candidates

Successful candidates for the Senior Growth Marketing Manager - Digital position at Rocket Money will demonstrate a passion for digital marketing and a strong analytical mindset. They will possess the capacity to think strategically while also being detail-oriented in execution. Ideal candidates will be excellent communicators, capable of collaborating effectively within cross-functional teams, and possess an innate curiosity to explore and implement innovative growth strategies. A results-driven approach and a commitment to continuous improvement in all aspects of marketing will be essential in this role.