Senior Growth Marketing Manager

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Written by AI from the job title and company, not by GoTo, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Growth Marketing Manager at GoTo will play a pivotal role in driving our growth initiatives through effective marketing strategies and campaigns. This role requires a strategic thinker with hands-on experience in growth marketing, digital marketing, and data analysis. The successful candidate will lead cross-functional teams to identify opportunities, implement innovative marketing tactics, and optimize performance across all channels to increase customer acquisition, engagement, and retention. Your expertise will be essential in shaping the marketing roadmap that aligns with corporate objectives, ensuring that GoTo remains competitive and continues to thrive in an ever-evolving marketplace.

Job Responsibilities

• Develop and execute comprehensive growth marketing strategies that align with overall business objectives.
• Analyze and utilize customer and market data to identify new opportunities for growth and engagement.
• Lead the creation and execution of multi-channel marketing campaigns, including email, social media, content marketing, and paid advertising.
• Collaborate with product and sales teams to establish compelling go-to-market strategies for new product launches.
• Monitor, analyze, and report on marketing performance using key performance indicators (KPIs) and metrics.
• Manage the marketing budget, ensuring optimal allocation of resources for maximum ROI.
• Coordinate with external agencies or partners to enhance brand reach and market penetration.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in growth marketing, digital marketing, or a similar role.
• Proven track record of successful marketing campaigns and measurable results.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Expertise in marketing automation and analytics platforms (e.g., Google Analytics, HubSpot, Marketo).
• Exceptional leadership and project management skills, with experience leading cross-functional teams.
• Excellent communication and interpersonal skills, capable of influencing stakeholders at all levels.

Technologies & Tools

The Senior Growth Marketing Manager will utilize various technologies and tools to drive marketing efforts efficiently. Proficiency in digital marketing software such as Google Ads and Facebook Ads for campaign management is essential. Additionally, familiarity with CRM systems like Salesforce or HubSpot is crucial for effective lead management and customer relationship tracking. Analytical tools, including Google Analytics, will be used to track campaign performance and make data-driven decisions. Knowledge of A/B testing platforms and marketing automation systems will also enhance the ability to optimize strategies effectively.

Ideal Candidates

An ideal candidate for the Senior Growth Marketing Manager position will possess a passion for data-driven marketing and innovation. They should be a proactive problem-solver who thrives in fast-paced environments, exhibiting a willingness to experiment and explore new marketing techniques. Strong interpersonal skills, an ability to collaborate with diverse teams, and a strategic mindset are essential for success in this role. Additionally, candidates should have a results-oriented approach with a track record of meeting or exceeding business growth targets, demonstrating their commitment to driving GoTo's success.