Senior Growth Marketing Manager_

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by GoTo, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Growth Marketing Manager at GoTo will be responsible for developing and executing innovative marketing strategies to drive customer acquisition, engagement, and retention. This role will require a deep understanding of market trends, customer needs, and business objectives to optimize our marketing efforts. The ideal candidate will lead cross-functional teams, analyze performance metrics, and implement data-driven marketing campaigns tailored to our target audiences.

Job Responsibilities

• Design and implement multi-channel growth marketing strategies that align with business goals.
• Conduct market research to identify new opportunities for market expansion and customer engagement.
• Collaborate with product, sales, and customer success teams to create integrated marketing campaigns.
• Oversee the creation of content for various platforms, including social media, email, and targeted advertising.
• Leverage analytics to track campaign performance, deriving insights to refine and optimize marketing initiatives.
• Manage a budget for marketing campaigns, ensuring cost-effectiveness and maximum ROI.
• Stay updated with digital marketing trends and innovations, implementing best practices across campaigns.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in growth marketing or digital marketing roles, preferably in a technology-driven company.
• Proven track record of successfully launching and managing multi-channel marketing campaigns.
• Strong analytical skills, with the ability to interpret data and make informed decisions.
• Excellent communication and leadership skills.
• Proficiency in using marketing automation tools and analytics software.

Technologies & Tools

The Senior Growth Marketing Manager will utilize a variety of technologies and tools including, but not limited to, Google Analytics, HubSpot, Marketo, and various social media advertising platforms. Familiarity with A/B testing tools and customer relationship management (CRM) software will be essential for effective campaign management and performance evaluation.

Ideal Candidates

The ideal candidate for the Senior Growth Marketing Manager position at GoTo will possess a strong blend of creative thinking and analytical skills. They will be results-driven, adaptable, and comfortable working in a fast-paced environment. A team-oriented mindset, coupled with excellent interpersonal skills, will enable them to collaborate effectively with diverse teams. Additionally, a passion for technology and keeping abreast of marketing trends will ensure they can innovate and lead in this role.