Senior Growth Marketing Manager

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Written by AI from the job title and company, not by GoTo, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Growth Marketing Manager at GoTo will play a pivotal role in driving customer acquisition and engagement through the development and execution of comprehensive marketing strategies. This individual will harness data insights to optimize marketing campaigns and contribute to overall business growth. The ideal candidate will lead a dynamic team of marketing professionals, ensuring alignment with the company's vision while innovating and implementing best-in-class marketing practices across various channels.

Job Responsibilities

• Develop and execute growth marketing strategies to acquire and retain customers across multiple channels, including digital, email, and social media.
• Analyze performance metrics and optimize campaigns based on data-driven insights.
• Collaborate with cross-functional teams, including Product, Sales, and Content, to drive cohesive marketing initiatives.
• Manage and mentor a team of marketing professionals, fostering a culture of creativity and accountability.
• Design and implement A/B testing strategies to continually enhance marketing effectiveness and ROI.
• Conduct market research and customer feedback analysis to identify opportunities for growth.
• Prepare and present reports on marketing performance to senior leadership and stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is preferred.
• A minimum of 5-7 years of experience in growth marketing, preferably in a B2B or tech environment.
• Proven track record of successfully managing and scaling marketing campaigns.
• Strong analytical skills and proficiency in data analysis to inform decisions.
• Experience with marketing automation tools, CRM systems, and analytics platforms.
• Excellent written and verbal communication skills.
• Ability to thrive in a fast-paced, rapidly changing environment.

Technologies & Tools

The Senior Growth Marketing Manager will utilize various technologies and tools, including marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), web analytics tools (e.g., Google Analytics), A/B testing frameworks (e.g., Optimizely), and social media management tools. Familiarity with data visualization software will also be advantageous in presenting insights and strategies.

Ideal Candidates

The ideal candidates for this position will exhibit a blend of creativity and analytical prowess, able to think strategically while also executing tactically. They will possess excellent leadership qualities, thriving on collaboration and fostering high-performing teams. Additionally, successful candidates will be adaptive, agile thinkers with a strong commitment to driving results, guided by a passion for innovation in the marketing landscape.