Senior Growth Marketing Manager

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Written by AI from the job title and company, not by GoTo, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Growth Marketing Manager at GoTo will play a pivotal role in driving customer acquisition and brand awareness through data-driven marketing strategies. This position requires a proactive leader who can collaborate across teams and implement innovative campaigns that effectively engage our target audience. The ideal candidate will leverage their extensive experience in digital marketing, analytics, and creative problem-solving to optimize marketing funnels and increase overall growth metrics in alignment with our business goals.

Job Responsibilities

• Design and execute comprehensive growth marketing strategies that enhance customer acquisition and retention.
• Analyze customer data and marketing performance metrics to identify opportunities for improvement and growth.
• Collaborate with cross-functional teams, including Product, Sales, and Customer Success, to align marketing efforts with business objectives.
• Lead A/B testing and experimentation strategies to drive campaign optimization.
• Manage and oversee digital marketing channels including SEO, SEM, email marketing, and social media.
• Monitor competitor performances and industry trends to maintain a competitive edge.
• Establish key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and report on outcomes.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; a Master's degree is preferred.
• Minimum of 5 years of experience in growth marketing or a similar role, preferably within a technology or SaaS company.
• Proficient in digital marketing tools and analytics platforms (e.g., Google Analytics, HubSpot, Marketo).
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent written and verbal communication skills.
• Proven experience managing and optimizing marketing campaigns across multiple channels.

Technologies & Tools

The Senior Growth Marketing Manager will use a variety of technologies and tools to facilitate effective marketing strategies. These include advanced analytics software such as Google Analytics and Tableau, customer relationship management (CRM) platforms like Salesforce or HubSpot, email marketing systems, social media management tools, and marketing automation software to streamline and enhance campaign execution.

Ideal Candidates

Ideal candidates for the Senior Growth Marketing Manager position should possess a blend of strategic mindset, innovative thinking, and a passion for data-driven marketing. They should be comfortable with change, demonstrating agility in adapting strategies quickly based on market feedback. Strong leadership and collaborative skills are essential, as well as a deep understanding of customer behavior and market dynamics, ensuring that all initiatives align with GoTo's mission to deliver exceptional value to our clients.