Senior Growth Marketing Manager

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Written by AI from the job title and company, not by NEOGOV, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Growth Marketing Manager at NEOGOV will play a pivotal role in driving customer acquisition and engagement strategies. This individual will lead marketing initiatives that enhance market presence and brand awareness, utilizing a data-driven approach to optimize marketing campaigns. The successful candidate will collaborate closely with cross-functional teams to identify target audiences, develop innovative marketing plans, and achieve growth objectives while maintaining NEOGOV's commitment to delivering exceptional services to public sector organizations.

Job Responsibilities

• Develop and execute comprehensive growth marketing strategies to drive user acquisition, engagement, and retention.
• Leverage data analytics to monitor campaign performance and optimize spend across various channels.
• Collaborate with product and sales teams to align marketing strategies with business objectives and product offerings.
• Conduct market research to identify trends and insights for enhancing marketing strategies.
• Manage and mentor a team of marketing professionals to foster growth and skill development.
• Oversee budget allocation and resource management for marketing campaigns.
• Evaluate and implement marketing technologies and tools to streamline processes.
• Develop compelling messaging and content that resonates with target audiences.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in growth marketing, preferably in the SaaS or technology sector.
• Proven track record of managing successful multi-channel marketing campaigns.
• Experience with data analytics tools and CRM software.
• Strong knowledge of digital marketing strategies, including SEO, SEM, email marketing, and social media.
• Exceptional leadership and team management skills.
• Excellent communication and interpersonal abilities.

Technologies & Tools

The Senior Growth Marketing Manager will utilize a variety of technologies and tools integral to marketing operations. This includes, but is not limited to, customer relationship management (CRM) platforms such as Salesforce, marketing automation software like HubSpot or Marketo, data analytics tools such as Google Analytics and Tableau, and social media management platforms. The ability to adapt to new technologies and optimize existing tools for campaign effectiveness will be crucial for success in this role.

Ideal Candidates

Ideal candidates for the Senior Growth Marketing Manager position will possess a blend of strategic thinking and creative problem-solving skills. They should be data-driven, demonstrating the ability to analyze metrics and translate findings into actionable insights. Strong interpersonal skills are essential for collaboration with various teams within the organization. Adaptability, a proactive attitude, and a passion for continuous improvement in marketing practices will further enhance their suitability for this dynamic role at NEOGOV.