Senior Growth Marketing Manager, Paid (Meta, Tik Tok)

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Job Overview

Monarch Money is seeking a highly motivated and experienced Senior Growth Marketing Manager specializing in Paid Media (Meta, TikTok) to lead our digital marketing initiatives. The ideal candidate will be responsible for developing and executing data-driven marketing strategies that drive user acquisition and growth across key platforms. This role requires a strong analytical mindset, creativity, and a deep understanding of the social media landscape to optimize our presence on Meta and TikTok. You will collaborate with cross-functional teams to refine our brand message, enhance our ROI, and ensure that we remain at the forefront of digital marketing trends within the finance sector.

Job Responsibilities

• Develop and implement comprehensive paid media campaigns on Meta and TikTok to maximize user acquisition and brand visibility.
• Monitor and analyze campaign performance, adjusting strategies based on key metrics and insights to ensure optimal ROI.
• Collaborate with content, design, and product teams to produce engaging and effective ad creatives.
• Conduct A/B testing and other experimental methodologies to identify the most effective marketing strategies.
• Manage and allocate budgets for digital marketing initiatives, ensuring effective spend across channels.
• Stay updated on the latest trends and algorithm changes on Meta and TikTok to leverage new advertising opportunities.
• Build and maintain relationships with external agencies, vendors, and platform representatives.
• Lead performance reporting, providing actionable insights to stakeholders at all levels of the organization.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 5 years of experience in digital marketing, with at least 3 years focused on paid media campaigns in social networks, especially Meta and TikTok.
• Proven track record of driving user acquisition and revenue growth through strategic paid advertising.
• Strong analytical skills, with the ability to interpret data and translate findings into actionable strategies.
• Experience with marketing automation tools and CRM systems.
• Excellent communication and interpersonal skills, able to work collaboratively in a fast-paced environment.
• Understanding of finance or fintech marketing is a plus.

Technologies & Tools

The Senior Growth Marketing Manager will utilize a variety of technologies and tools including Google Ads, Facebook Ads Manager, TikTok Ads Manager, analytics software such as Google Analytics, and marketing automation platforms like HubSpot or Marketo. Proficiency in Excel and data visualization tools will also be essential for performance analysis and reporting.

Ideal Candidates

Ideal candidates for this position will demonstrate a blend of creativity and analytical thinking, with a passion for utilizing digital platforms to drive meaningful growth. They should possess a self-starter attitude and be comfortable working in a dynamic environment that requires agility and adaptability. Strong project management skills, coupled with the ability to communicate clearly and effectively across various teams, will set candidates apart. A genuine interest in personal finance and the fintech industry is also highly desirable.