Senior Growth Marketing Manager, Paid Social

About this kind of role

What a Senior Growth Marketing Manager, Paid Social usually does. The employer's own details are in the listing.

Typically does: Develops and executes paid social media strategies to drive user acquisition, engagement, and brand awareness. This role involves managing budgets, analyzing campaign performance, and optimizing campaigns for maximum return on investment. A Senior Growth Marketing Manager in Paid Social often conducts A/B testing, researches audience segments, and stays current with platform updates and best practices. They collaborate with creative, product, and analytics teams to ensure alignment and achieve marketing goals.

Tools and skills: Proficiency in social media advertising platforms (Facebook, Instagram, TikTok, LinkedIn, etc.), data analytics tools (Google Analytics, platform-specific analytics), A/B testing software, and strong understanding of digital marketing principles is essential.

Good fit for: Individuals with a strong analytical mindset, a passion for social media, and experience in driving growth through paid advertising campaigns typically thrive in this role.