Senior Growth Marketing Manager (PLG)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by AssemblyAI, so some details may not match this job. The employer's own page has the real description.

Job Overview

As a Senior Growth Marketing Manager (PLG) at AssemblyAI, you will play a pivotal role in driving the growth and adoption of our products through innovative marketing strategies focused on product-led growth. You will collaborate with cross-functional teams to identify opportunities for customer engagement, optimize the user journey, and implement data-driven campaigns that enhance user acquisition, retention, and overall brand loyalty. Leveraging your expertise in growth marketing, you will analyze market trends, develop actionable insights, and execute campaigns that align with our overall business objectives.

Job Responsibilities

• Develop and implement comprehensive go-to-market strategies that effectively promote AssemblyAI’s products.
• Oversee the execution of multi-channel marketing campaigns to drive user growth and engagement.
• Analyze key performance metrics and user data to optimize product experiences and marketing strategies.
• Collaborate with product and engineering teams to refine onboarding processes and enhance product usability.
• Create engaging content geared towards educating potential customers about the value of our products.
• Lead A/B testing initiatives to measure the effectiveness of marketing tactics and user experiences.
• Conduct market research to identify new opportunities and to stay ahead of industry trends.
• Manage and mentor a team of marketing professionals, fostering a culture of innovation and collaboration.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; an MBA is a plus.
• Minimum of 5 years of experience in growth marketing or a similar role, preferably within the SaaS industry.
• Proven track record of successfully developing and executing product-led growth marketing strategies.
• Strong analytical skills with the ability to translate data into actionable insights.
• Experience with A/B testing, user acquisition strategies, and customer retention techniques.
• Excellent written and verbal communication skills, with the ability to create persuasive and compelling content.
• Proficiency in marketing automation tools and CRM systems.

Technologies & Tools

The Senior Growth Marketing Manager will utilize a variety of technologies and tools to effectively manage marketing campaigns and analyze performance metrics. Familiarity with platforms such as Google Analytics, HubSpot, Marketo, and customer engagement tools like Mixpanel and Hotjar will be essential. Additionally, proficiency in CRM systems, email marketing software, and various project management tools is crucial for streamlining project workflows and measuring campaign effectiveness.

Ideal Candidates

The ideal candidate for the Senior Growth Marketing Manager position at AssemblyAI is a strategic thinker with a passion for product-led growth and a solid understanding of the SaaS landscape. They should possess a blend of creative and analytical skills, enabling them to craft compelling marketing narratives while also interpreting metrics. A successful candidate will be a collaborative leader, eager to mentor others and foster innovation within the team. Strong interpersonal skills and the ability to thrive in a fast-paced, dynamic environment are essential qualities for succeeding in this role.