Senior Growth Marketing Manager, Social Media

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Job Overview

The Senior Growth Marketing Manager, Social Media at Hatch will play a pivotal role in enhancing the company’s online presence and driving engagement through strategic social media campaigns. This position requires an experienced professional who can analyze market trends and identify new opportunities to implement effective growth marketing strategies. The successful candidate will lead a team in developing and executing social media initiatives aimed at increasing brand awareness, audience engagement, and overall customer acquisition while optimizing performance metrics to ensure a compelling return on investment.

Job Responsibilities

• Develop and execute comprehensive social media marketing strategies that align with overall business objectives.
• Manage day-to-day social media operations across various platforms, including but not limited to Facebook, Twitter, Instagram, and LinkedIn.
• Analyze performance data and metrics to optimize campaigns and report on optimization opportunities.
• Collaborate with cross-functional teams, including content creators, designers, and product managers, to ensure cohesive messaging and branding.
• Oversee paid media strategies on social channels, including budget management and campaign performance analysis.
• Identify and leverage emerging trends and digital technologies to remain competitive in the social media landscape.
• Create and maintain a content calendar to ensure timely delivery of posts and updates.
• Engage with the community through active monitoring of accounts and prompt responses to inquiries and comments.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field; Master’s degree is a plus.
• A minimum of 5 years of experience in social media marketing, with a focus on growth strategies.
• Proven track record of managing social media campaigns that resulted in measurable business growth.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills, with a strong attention to detail.
• Proficiency in social media management and analytics tools, such as Hootsuite, Sprout Social, and Google Analytics.
• Experience with graphic design tools like Adobe Creative Suite is an advantage.

Technologies & Tools

The Senior Growth Marketing Manager will utilize various technologies and tools to execute and monitor social media campaigns effectively. These include advanced social media management platforms like Hootsuite and Buffer, analytics tools such as Google Analytics and Facebook Insights, and design software like Adobe Creative Suite. The role will also incorporate CRM systems and email marketing platforms to foster cross-channel integration and optimize communication with audiences.

Ideal Candidates

Ideal candidates for the Senior Growth Marketing Manager, Social Media role at Hatch will be highly motivated, creative thinkers with a passion for digital marketing and social engagement. They should be adaptable to changing environments and able to work independently as well as collaboratively within teams. Strong problem-solving capabilities, a strategic mindset, and a results-oriented approach are essential. A natural affinity for storytelling through digital platforms, combined with leadership skills to inspire and guide team members, will further distinguish an exceptional candidate.