Senior Growth Marketing Manager, Upper Funnel

About this kind of role

What a Senior Growth Marketing Manager, Upper Funnel usually does. The employer's own details are in the listing.

Typically does: This role focuses on attracting new potential customers and expanding brand awareness. Activities include developing and executing marketing campaigns across various channels, analyzing data to optimize performance, and collaborating with other teams like product and sales. A Senior Growth Marketing Manager in the upper funnel often experiments with new strategies and technologies to drive user acquisition. They are responsible for the early stages of the customer journey.

Tools and skills: Proficiency in marketing automation platforms, CRM software, analytics tools (like Google Analytics), A/B testing methodologies, and strong understanding of digital advertising channels is generally required.

Good fit for: Individuals with a data-driven mindset, strong analytical abilities, and a passion for experimenting with new marketing approaches typically thrive in this role.