Senior Influencer Marketing Manager Job at Movers+Shakers in Los Angeles

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Job Overview

Movers+Shakers is seeking an experienced Senior Influencer Marketing Manager to lead our influencer marketing strategy and execution in Los Angeles. The successful candidate will be responsible for developing and implementing innovative influencer marketing campaigns that drive brand awareness, engagement, and growth. This role requires an in-depth knowledge of influencer partnerships, excellent communication skills, and a strong analytical mindset to evaluate campaign performance and optimize ongoing strategies.

Job Responsibilities

• Develop and execute comprehensive influencer marketing strategies aligned with brand objectives.
• Identify, engage, and nurture relationships with key influencers and brand advocates.
• Manage influencer contracts, budgets, and performance reporting to ensure ROI metrics are met.
• Analyze market trends and competitor strategies to inform creative influencer opportunities.
• Collaborate with cross-functional teams including creative, social media, and PR to amplify campaign reach and effectiveness.
• Oversee and mentor a team of marketing professionals, providing guidance and support in campaign execution.
• Monitor and report on campaign performance, providing actionable insights to stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in influencer marketing or related digital marketing roles.
• Proven track record of successful influencer campaigns that have driven brand growth.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Exceptional communication and interpersonal skills.
• Expertise in social media platforms and influencer marketing tools.

Technologies & Tools

The Senior Influencer Marketing Manager will utilize various technologies and tools to streamline operations and optimize campaigns. This includes influencer marketing platforms such as AspireIQ or Upfluence, analytics tools like Google Analytics and social media dashboards, as well as project management software such as Trello or Asana to ensure timely execution of campaigns.

Ideal Candidates

The ideal candidate for the Senior Influencer Marketing Manager position is a creative thinker with a passion for digital marketing and a strong understanding of influencer culture. They should possess excellent organizational skills, a proactive attitude, and the ability to manage multiple projects simultaneously. A data-driven mindset, combined with exceptional storytelling abilities, will enable them to craft compelling campaigns that resonate with diverse audiences.