Senior Influencer Marketing Manager

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Job Overview

The Senior Influencer Marketing Manager at Movers+Shakers will be responsible for developing and executing strategic influencer marketing campaigns to enhance brand visibility and engagement. This role requires a proactive approach to identify and build relationships with key influencers, managing collaboration processes, analyzing performance metrics, and ensuring alignment with brand objectives. The individual will lead a team of marketing professionals, guiding them in campaign execution while also collaborating with cross-functional teams to drive impactful marketing initiatives.

Job Responsibilities

• Develop and implement comprehensive influencer marketing strategies to meet organizational goals.
• Identify, evaluate, and establish relationships with influencers and brand advocates across various platforms.
• Manage end-to-end campaign execution, including influencer outreach, contract negotiation, and content approval processes.
• Analyze campaign performance and generate actionable insights to optimize future initiatives.
• Collaborate with internal teams, including social media, content, and PR, to ensure cohesive marketing strategies.
• Monitor industry trends and competitor activities to inform strategy adjustments and identify new opportunities.
• Report on key performance indicators (KPIs) and represent influencer marketing insights to senior management.
• Mentor and support junior team members, fostering a collaborative and innovative team environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in influencer marketing or digital marketing, with a focus on campaign management.
• Proven track record of successfully executing influencer partnerships and campaigns.
• Strong analytical and problem-solving skills, with experience in data-driven decision making.
• Excellent communication and interpersonal skills, with the ability to build relationships with diverse stakeholders.
• Proficiency in using influencer marketing platforms and tools.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

The Senior Influencer Marketing Manager will utilize various technologies and tools to facilitate campaign management and performance tracking. This includes influencer marketing platforms such as AspireIQ and Influencity, social media analytics tools like Hootsuite and Sprout Social, and project management software such as Asana or Trello to ensure streamlined communication and collaboration within the team.

Ideal Candidates

The ideal candidate for the Senior Influencer Marketing Manager position will possess a blend of creativity, analytical prowess, and strong relationship-building skills. They should exhibit a passion for digital marketing and the influencer landscape, combined with a strategic mindset that can foresee and leverage industry trends for the brand’s advantage. A collaborative spirit, ability to mentor others, and a results-driven approach are essential to excel in this role within the dynamic environment at Movers+Shakers.