Senior Lifecycle Marketing Manager, B2B

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Job Overview

The Senior Lifecycle Marketing Manager, B2B at Zillow will be responsible for developing and executing comprehensive marketing strategies that engage customers throughout their lifecycle. This role will focus on enhancing customer retention, driving user engagement, and optimizing conversion rates through targeted campaigns. The ideal candidate will leverage data-driven insights to refine marketing initiatives and ensure alignment with overall business objectives, ultimately contributing to the growth and sustainability of Zillow’s B2B offerings.

Job Responsibilities

• Develop and implement a robust B2B lifecycle marketing strategy that encompasses customer acquisition, nurturing, and retention.
• Analyze customer behavior and engagement metrics to identify opportunities for campaign optimization and enhanced performance.
• Collaborate with cross-functional teams, including Product, Sales, and Customer Success, to ensure cohesive messaging and alignment of marketing efforts.
• Create and manage multi-channel marketing campaigns across email, social media, and digital platforms.
• Conduct A/B testing and other experiments to refine campaign strategies and track ROI on marketing initiatives.
• Monitor industry trends and competitive landscape to inform and drive innovative marketing tactics.
• Manage and mentor a team of marketing professionals, providing direction and guidance to achieve departmental goals.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in lifecycle or digital marketing, with a strong background in B2B marketing strategies.
• Proven track record of successfully managing multi-channel marketing campaigns and improving customer retention rates.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills, with the capability to collaborate effectively across departments.
• Experience with marketing automation tools and CRM software.

Technologies & Tools

The Senior Lifecycle Marketing Manager will utilize various technologies and tools essential for executing and monitoring marketing campaigns. Familiarity with CRM platforms such as Salesforce or HubSpot, marketing automation tools like Marketo or Pardot, and analytics software including Google Analytics will be beneficial. Knowledge of email marketing services and A/B testing software will also be advantageous in optimizing campaign outreach and effectiveness.

Ideal Candidates

Ideal candidates for the Senior Lifecycle Marketing Manager position will possess a strategic mindset and a keen understanding of B2B marketing dynamics. They should be highly organized, results-oriented, and proactive in identifying opportunities for improvement. Strong leadership qualities and the ability to foster teamwork and communicate effectively will be essential. Moreover, a passion for innovation and commitment to continuous learning in marketing trends will make a candidate particularly well-suited for this role at Zillow.