Senior Manager, Advertising & Paid Media

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Job Overview

As the Senior Manager of Advertising & Paid Media at Prenuvo, you will be responsible for developing and executing comprehensive advertising strategies that maximize brand exposure and drive customer engagement. This role requires a deep understanding of the digital marketing landscape, including paid search, social media advertising, and programmatic campaigns. You will lead a team of marketing professionals, work collaboratively with internal stakeholders, and manage external partnerships to optimize media performance and achieve the company's marketing objectives.

Job Responsibilities

• Develop and implement integrated advertising and paid media strategies aligned with business goals.
• Monitor and analyze campaign performance, utilizing insights to optimize media spend and improve ROI.
• Manage the advertising budget, ensuring efficient allocation of resources across multiple channels.
• Lead and mentor the advertising team, fostering a culture of creativity and strategic thinking.
• Collaborate with creative teams to develop compelling ad content that resonates with target audiences.
• Stay up to date with industry trends, competitive landscape, and best practices in digital marketing.
• Negotiate contracts and manage relationships with media vendors and agencies.
• Prepare regular reports for senior management on campaign performance and overall media effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in digital marketing and paid media management.
• Proven track record of managing successful advertising campaigns across various channels, including PPC, display, and social media.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Expertise in using digital advertising platforms such as Google Ads, Facebook Ads, and programmatic buying tools.
• Exceptional leadership and communication skills to effectively collaborate with cross-functional teams.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Technologies & Tools

The Senior Manager, Advertising & Paid Media will utilize a variety of technologies and tools to execute advertising strategies. These include but are not limited to Google Ads and Analytics, Facebook Business Manager, SEMrush, HubSpot, and marketing automation platforms. Familiarity with data visualization tools and reporting dashboards is essential for performance analysis and optimization efforts.

Ideal Candidates

The ideal candidate for the Senior Manager, Advertising & Paid Media position will possess a strategic mindset combined with a passion for data-driven decision making. They should excel in problem-solving, demonstrating creativity in campaign execution while maintaining a sharp focus on analytical results. Strong interpersonal skills are essential for effective collaboration with both internal teams and external partners. Additionally, having a forward-thinking approach and adaptability to evolving marketing trends will set the candidate apart as a strong fit for our dynamic environment at Prenuvo.