Senior Manager, Affiliates

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by 2U, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Affiliates at 2U will play a pivotal role in driving the strategic direction and growth of the affiliate marketing program. This position entails overseeing the development, execution, and optimization of affiliate partnerships to enhance brand awareness, increase enrollment, and maximize profitability. The Senior Manager will collaborate closely with cross-functional teams to establish strong relationships with affiliates, analyze performance metrics, and implement innovative strategies to ensure sustained growth in a competitive marketplace.

Job Responsibilities

• Lead the affiliate marketing strategy, including recruitment, onboarding, and management of affiliate partners.
• Analyze and optimize affiliate performance through data-driven insights, ensuring alignment with organizational objectives.
• Collaborate with marketing, analytics, and product teams to develop promotional content and initiatives that resonate with affiliates.
• Monitor market trends and competitor activities to identify new opportunities for affiliate growth.
• Negotiate terms and agreements with affiliates to enhance partnership success while maintaining profitability.
• Prepare and present reports on affiliate performance, programs, and forecasts to senior leadership.
• Manage and mentor a team to ensure continual professional development and effective execution of affiliate tasks.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in affiliate marketing or relevant digital marketing fields.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proven track record of successfully managing affiliate programs and partnerships.
• Excellent communication and negotiation skills, both written and verbal.
• Ability to work collaboratively in a fast-paced, cross-functional environment.
• Experience with affiliate marketing tools and software is highly desirable.

Technologies & Tools

The Senior Manager, Affiliates will utilize a variety of technologies and tools to support their role, including affiliate management software (such as Impact or ShareASale), marketing automation platforms (like HubSpot or Marketo), and data analytics tools (such as Google Analytics and Tableau). Proficiency in Microsoft Office Suite and CRM systems is also necessary to manage communication effectively and track performance metrics.

Ideal Candidates

Ideal candidates for the Senior Manager, Affiliates position will exhibit a strong entrepreneurial spirit and a keen ability to drive results through innovative thinking and strategic planning. They are expected to be adaptable, self-motivated, and possess a high level of emotional intelligence to foster partnerships and navigate challenges. A passion for the education sector and an understanding of the digital marketing landscape will also contribute to their success in this role.