Senior Manager, B2B Account-Based Marketing

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Job Overview

The Senior Manager, B2B Account-Based Marketing at Get It Recruit - Marketing is a pivotal role responsible for designing and executing innovative account-based marketing strategies that drive engagement and growth among targeted B2B clients. The successful candidate will leverage data insights to craft personalized marketing campaigns, align with sales initiatives, and lead cross-functional teams to ensure that marketing efforts support the overall business objectives. This role requires a proactive leader who excels in collaboration and communication, fostering relationships within the marketing team and across departments to align strategies effectively.

Job Responsibilities

• Develop and implement comprehensive account-based marketing strategies that enhance customer engagement and drive sales growth.
• Collaborate with the sales team to identify high-value target accounts and create tailored marketing plans to meet their needs.
• Analyze market trends and customer insights to refine marketing initiatives and improve campaign effectiveness.
• Oversee the execution of marketing campaigns across multiple channels, including digital, social media, email, and events.
• Manage the marketing budget for account-based initiatives and report on ROI and overall performance metrics.
• Lead a team of marketing professionals, providing mentorship and fostering a culture of innovation and collaboration.
• Utilize marketing automation tools to streamline campaign management and track engagement metrics.
• Measure and report on the success of account-based marketing initiatives and optimize for continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• A minimum of 7 years of experience in B2B marketing, with a strong emphasis on account-based marketing strategies.
• Proven track record of developing and executing successful marketing campaigns targeting large enterprise clients.
• Excellent analytical skills, with the ability to interpret data and translate it into strategic insights.
• Strong leadership skills, with experience managing and mentoring team members.
• Exceptional communication and interpersonal skills, with the ability to influence stakeholders at all levels.
• Experience with marketing automation technologies and CRM systems, such as HubSpot, Marketo, or Salesforce.

Technologies & Tools

The Senior Manager, B2B Account-Based Marketing will utilize various technologies and tools, including but not limited to marketing automation platforms such as HubSpot and Marketo, CRM systems like Salesforce, analytics software to measure campaign effectiveness, and collaboration tools for project management. Familiarity with digital advertising platforms and social media management tools will also be beneficial in executing integrated marketing campaigns.

Ideal Candidates

Ideal candidates for this position will possess a strategic mindset with a strong focus on results and continuous improvement. They should exhibit excellent organizational skills, enabling them to manage multiple projects concurrently while meeting tight deadlines. The ability to work collaboratively in a team-oriented environment, coupled with strong problem-solving capabilities, will be essential. A passion for innovative marketing strategies and a data-driven approach will set candidates apart, ensuring their success and contribution to the company’s goals.