Senior Manager, B2B Account-Based Marketing Strategy

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Job Overview

The Senior Manager, B2B Account-Based Marketing Strategy at Get It Recruit - Marketing will be responsible for developing and executing comprehensive account-based marketing (ABM) strategies targeting key business accounts. This role will involve close collaboration with sales and product teams to identify strategic opportunities, drive engagement with target clients, and ultimately convert prospects into long-term customers. The successful candidate will leverage data-driven insights to optimize campaign efforts, increase brand visibility in target markets, and ensure alignment across all customer touchpoints.

Job Responsibilities

• Develop and implement a robust ABM strategy that aligns with the overall business objectives of the organization.
• Collaborate with sales teams to identify high-value accounts and tailor marketing initiatives accordingly.
• Utilize best practices in segmentation, targeting, and personalization to enhance engagement with target accounts.
• Monitor and analyze account performance metrics to measure the effectiveness of campaigns and adjust strategies as necessary.
• Lead cross-functional teams in the execution of marketing programs tailored to the needs of individual accounts.
• Manage the ABM budget, ensuring resources are allocated efficiently to maximize ROI.
• Establish and nurture relationships with key stakeholders within targeted accounts to facilitate collaboration and partnership.
• Communicate insights and recommendations to senior leadership to inform overall marketing strategy.

Qualifications

• Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 7 years of experience in B2B marketing, specifically in account-based marketing or inbound marketing strategies.
• Strong understanding of digital marketing techniques, including SEO, PPC, social media, and content marketing.
• Proficient in marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce).
• Exceptional analytical skills with the ability to derive actionable insights from data.
• Excellent project management skills with a proven ability to manage multiple campaigns simultaneously.
• Strong interpersonal and communication skills, capable of building relationships with stakeholders at all levels.
• Demonstrated leadership abilities, particularly in leading cross-functional teams.

Technologies & Tools

The Senior Manager will utilize various technologies and tools to execute and analyze marketing efforts effectively. Key software includes marketing automation platforms such as HubSpot and Marketo, customer relationship management systems like Salesforce, and analytics tools such as Google Analytics and Tableau. Familiarity with social media management tools and content management systems will also be advantageous in this role.

Ideal Candidates

The ideal candidate for the Senior Manager, B2B Account-Based Marketing Strategy position will possess a strategic mindset coupled with a strong focus on execution. They should thrive in a fast-paced environment, displaying adaptability and an eagerness to embrace new challenges. Strong interpersonal skills and the ability to influence others will be essential for building trust with stakeholders. A passion for innovative marketing strategies, an analytical approach, and a commitment to delivering measurable results will position the candidate for success in this role.