Senior Manager Consulting- Paid/SEM Specialist (Remote)

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Job Overview

The Senior Manager Consulting - Paid/SEM Specialist at Epsilon will play a pivotal role in leading and innovating the paid search and search engine marketing strategies for a portfolio of clients. This remote position requires a seasoned professional who can effectively evaluate client needs, design tailored SEM solutions, and oversee the implementation and optimization processes. The ideal candidate will collaborate closely with cross-functional teams to drive campaign success, enhance client satisfaction, and achieve measurable results across multiple platforms.

Job Responsibilities

• Lead the development and execution of SEM strategies tailored to client objectives and performance metrics.
• Analyze campaign performance, utilizing data-driven insights to optimize bidding strategies, ad placements, and targeting.
• Manage and mentor a team of SEM specialists, providing guidance and fostering professional development.
• Collaborate with clients to understand their business goals and develop effective SEM campaigns.
• Conduct regular performance reviews and reporting to assess campaign effectiveness and suggest improvements.
• Stay current with industry trends, technology changes, and digital marketing innovations to ensure best practices.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• 5+ years of experience in paid search and search engine marketing.
• Proven experience managing SEM campaigns for mid-to-large size clients, demonstrating strong ROI.
• Exceptional analytical skills with proficiency in Google Ads, Bing Ads, and relevant analytics tools.
• Strong leadership abilities and experience managing teams in a remote environment.
• Excellent communication skills, both verbal and written, with the ability to clearly articulate complex ideas.

Technologies & Tools

In this role, the Senior Manager Consulting will utilize various technologies and tools integral to the SEM landscape. Familiarity with platforms such as Google Ads, Bing Ads, Google Analytics, SEMrush, and Adobe Analytics is essential. The candidate will also use project management tools such as Asana or Trello for task management and collaboration, along with data visualization tools to report on campaign performance effectively.

Ideal Candidates

Ideal candidates for the Senior Manager Consulting - Paid/SEM Specialist position at Epsilon should possess a strong blend of strategic thinking and hands-on expertise in SEM. They should be results-oriented, with a demonstrated ability to deliver on client goals through innovative solutions. Effective leaders, they will need to demonstrate their ability to motivate and mentor team members, fostering an environment of collaboration and excellence. Strong problem-solving skills and an eagerness to adapt to an ever-evolving digital landscape will further distinguish successful candidates in this role.