Senior Manager, Content Marketing

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Written by AI from the job title and company, not by Hilton, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Content Marketing at Hilton is responsible for developing and executing comprehensive content marketing strategies that align with the organization's brand goals and drive consumer engagement. This role will oversee a team of content creators, collaborate closely with various departments, and utilize data-driven insights to enhance content performance across all platforms. The ideal candidate will demonstrate a strong ability to lead innovative content initiatives, ensuring consistency in messaging and quality while also optimizing for reach and revenue generation.

Job Responsibilities

• Develop and implement a strategic content marketing plan that drives brand awareness, engagement, and conversion rates.
• Lead and manage a team of content creators, including writers, designers, and video producers, ensuring alignment with brand voice and objectives.
• Conduct market research and audience analysis to inform content strategy and identify trends that resonate with target demographics.
• Collaborate with cross-functional teams, including Sales, Product, and Digital Marketing, to ensure cohesive marketing efforts.
• Monitor and analyze content performance metrics, adjusting strategies as necessary to improve engagement and return on investment.
• Manage content budgets and projections, ensuring the efficient allocation of resources across projects.
• Promote thought leadership and brand loyalty through innovative and informative content across digital platforms, including social media, blogs, and websites.
• Stay current with industry trends and best practices in content marketing to continually refine and enhance team output.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field; MBA preferred.
• Minimum of 7 years of experience in content marketing or related roles, with at least 3 years in a managerial capacity.
• Proven track record of developing and executing successful content strategies that drive business results.
• Strong understanding of SEO, SEM, and digital marketing best practices.
• Exceptional writing, editing, and communication skills, with a keen eye for detail.
• Experience with content management systems (CMS) and analytics tools such as Google Analytics.
• Demonstrated ability to lead and motivate creative teams, with excellent project management and organizational skills.

Technologies & Tools

The Senior Manager, Content Marketing will utilize a variety of technologies and tools to effectively manage content operations and analyze performance. This includes content management systems (CMS) such as WordPress, analytics platforms like Google Analytics, social media management tools like Hootsuite or Sprout Social, as well as graphic design software such as Adobe Creative Suite. Knowledge of marketing automation tools may also be beneficial for streamlining content distribution and lead generation.

Ideal Candidates

Ideal candidates for the Senior Manager, Content Marketing position at Hilton are innovative thinkers with a strong passion for storytelling and creativity. They possess robust leadership skills, fostering a collaborative environment that encourages team growth and development. Strong analytical capabilities are essential, enabling candidates to assess the effectiveness of content strategies and adapt accordingly. The ability to balance strategic thinking with hands-on execution will ensure alignment with Hilton's brand objectives, driving measurable results in a fast-paced, dynamic environment.