Senior Manager, Content Strategy

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Written by AI from the job title and company, not by Sodexo, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Content Strategy at Sodexo will spearhead the development and implementation of comprehensive content strategies that align with the company's marketing and communication objectives. This pivotal role will oversee content creation, management, and distribution across various platforms, ensuring that engagement and brand consistency are maintained at all levels. The individual in this position will work closely with cross-functional teams to curate compelling narratives and uphold the Sodexo brand ethos, aiming to enhance customer experience and drive business growth.

Job Responsibilities

• Develop and execute a holistic content strategy that aligns with company goals and targets.
• Lead content planning, creation, and optimization, ensuring maximum engagement across all digital and print platforms.
• Collaborate with marketing, sales, and product teams to create integrated campaigns that leverage storytelling and SEO best practices.
• Oversee the management of content calendars, ensuring timely delivery and alignment with promotional strategies.
• Conduct regular content audits to evaluate effectiveness and make data-driven recommendations for improvement.
• Mentor and manage a team of content creators, providing guidance and support in content development and brand voice adherence.
• Engage with external partners and agencies to enhance content quality and deliver on project goals.
• Track industry trends and consumer insights to inform content strategies and stay ahead of market changes.

Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, or a related field; a Master’s degree is preferred.
• A minimum of 7 years of relevant experience in content strategy or digital marketing roles.
• Proven experience in managing teams and projects with a focus on strategic planning and execution.
• Strong understanding of SEO, content marketing strategies, and analytics tools.
• Exceptional writing, editing, and storytelling skills, with an ability to adapt tone and style for diverse audiences.
• Experience with digital marketing tools and platforms such as CMS, social media, and email marketing software.
• Excellent project management skills, with the ability to manage multiple projects in a fast-paced environment.

Technologies & Tools

The Senior Manager, Content Strategy will utilize a variety of technologies and tools to enhance content creation and dissemination processes. Key platforms include content management systems (CMS) like WordPress or Drupal, social media management tools such as Hootsuite or Buffer, and analytics software like Google Analytics. Familiarity with design software like Adobe Creative Suite for content creation and editing will also be beneficial in this role.

Ideal Candidates

The ideal candidate for the Senior Manager, Content Strategy position will possess a blend of creativity and strategic thinking. They will be an excellent communicator with strong leadership skills and a proven track record in content management and development. This individual should be adaptable and willing to embrace new ideas, remaining abreast of industry trends and consumer preferences. A passion for storytelling, combined with a data-driven mindset, will set successful candidates apart in this dynamic role.