Senior Manager, Customer-Centric Marketing (CCM)

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Job Overview

The Senior Manager, Customer-Centric Marketing (CCM) at SAIC will be responsible for defining and executing innovative marketing strategies that prioritize customer engagement and satisfaction. This role entails collaborating with cross-functional teams to develop customer-focused initiatives, leveraging data analytics to inform decision-making processes, and driving the overall marketing vision centered on the customer journey. The ideal candidate will possess a blend of strategic leadership, creativity, and analytical prowess, ensuring that marketing efforts align with organizational goals while fostering strong relationships with customers and stakeholders alike.

Job Responsibilities

• Lead the development and implementation of customer-centric marketing strategies that enhance customer engagement and satisfaction.
• Collaborate with product development and sales teams to integrate customer feedback into product offerings and marketing messages.
• Utilize customer data and analytics to create insights that drive marketing campaigns and improve customer interactions.
• Manage the marketing budget, ensuring effective allocation of resources to maximize return on investment.
• Oversee the creation of marketing materials that effectively communicate the value proposition to customers.
• Facilitate training and development for the marketing team to enhance their understanding of customer-centric practices.
• Monitor market trends and competitors to identify opportunities for growth and adaptation in marketing strategies.
• Establish key performance indicators (KPIs) to measure the effectiveness of marketing programs and initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master's degree is preferred.
• 8+ years of experience in marketing, with a focus on customer-centric approaches and strategies.
• Strong understanding of data analytics and customer relationship management software.
• Proven ability to lead cross-functional teams and manage multiple projects simultaneously.
• Excellent verbal and written communication skills, with a strong attention to detail.
• Demonstrated success in developing and executing integrated marketing campaigns.

Technologies & Tools

The Senior Manager, Customer-Centric Marketing will utilize various technologies and tools to facilitate marketing efforts and analyze customer data. Key tools may include Customer Relationship Management (CRM) software such as Salesforce, data analytics platforms like Google Analytics, marketing automation solutions, and social media management tools. Familiarity with digital marketing platforms and content management systems (CMS) will also be essential to executing effective marketing strategies.

Ideal Candidates

Ideal candidates for the position of Senior Manager, Customer-Centric Marketing will possess a strong blend of analytical and creative skills, enabling them to translate customer insights into actionable marketing strategies. They will be highly motivated, results-driven individuals with a passion for fostering customer relationships and enhancing the customer experience. Strong leadership qualities, adaptability, and excellent interpersonal skills are crucial, along with the ability to thrive in a dynamic and collaborative environment.