Senior Manager, Digital HCP Marketing, US Established Products

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Job Overview

The Senior Manager, Digital HCP Marketing for US Established Products at Sanofi will play a pivotal role in driving the digital transformation of marketing strategies aimed at Healthcare Professionals (HCPs). This position requires strategic oversight and the execution of innovative digital marketing initiatives to enhance product visibility and engagement with HCPs. The ideal candidate will collaborate with cross-functional teams, leveraging data-driven insights to optimize marketing campaigns while ensuring compliance with industry regulations and company policies. A strong focus will be placed on building relationships with key stakeholders in healthcare to effectively communicate product benefits and drive adoption.

Job Responsibilities

• Lead the development and implementation of comprehensive digital marketing strategies targeting HCPs for US Established Products.
• Collaborate with internal teams to align digital initiatives with broader marketing goals and sales strategies.
• Utilize analytics and market insights to track campaign performance, adjusting strategies as necessary to optimize results.
• Manage the digital budget, ensuring effective allocation of resources to maximize ROI on marketing spend.
• Develop educational and promotional content tailored for HCP audiences, ensuring relevance and adherence to regulatory guidelines.
• Stay abreast of industry trends and competitor activities to identify opportunities for innovation and growth within the digital landscape.
• Foster and manage relationships with external digital vendors and agencies to enhance marketing capabilities.
• Provide leadership, mentorship, and professional development for junior team members.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is preferred.
• Minimum of 7-10 years of experience in pharmaceutical or healthcare marketing, with a focus on digital strategies.
• Proven track record of successful digital marketing campaigns targeted at HCPs.
• Strong analytical skills, with the ability to interpret data and make informed decisions.
• Excellent communication and interpersonal skills, with an aptitude for building relationships.
• In-depth knowledge of compliance regulations pertaining to pharmaceutical marketing.
• Experience with digital marketing tools and CRM systems.

Technologies & Tools

This position will involve the use of various digital marketing technologies and tools, including but not limited to Customer Relationship Management (CRM) systems, Marketing Automation platforms, Google Analytics for tracking digital performance, social media management tools, and content management systems. Familiarity with SEO and SEM strategies will also be essential for optimizing digital visibility.

Ideal Candidates

The ideal candidate for the Senior Manager, Digital HCP Marketing will demonstrate a passion for innovation in health technology and a deep understanding of the digital landscape. They should possess strong leadership qualities, fostering a collaborative team environment, while remaining adaptable in a dynamic industry. Excellent organizational skills and a proactive approach to problem-solving are crucial. Furthermore, a commitment to ethical marketing practices and a deep respect for regulatory boundaries are essential attributes for success in this role.