Senior Manager, Digital HCP Marketing, US Established Products

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Job Overview

The Senior Manager, Digital HCP Marketing, for US Established Products at Sanofi is responsible for developing and executing comprehensive digital marketing strategies that enhance engagement with healthcare professionals (HCPs). This role requires close collaboration with cross-functional teams to drive innovative initiatives that align with the company's goals, ultimately aiming to improve patient outcomes and secure brand loyalty in a competitive market. The ideal candidate will possess a deep understanding of digital channels, analytics, and best practices in HCP engagement, ensuring that all marketing efforts meet compliance and regulatory standards.

Job Responsibilities

• Design and implement digital marketing campaigns targeting healthcare professionals to promote established pharmaceutical products.
• Analyze data to measure the effectiveness of marketing initiatives and adjust strategies accordingly.
• Collaborate with internal teams, including sales, medical affairs, and regulatory, to create cohesive marketing strategies.
• Ensure all marketing activities comply with industry regulations and corporate guidelines.
• Develop and manage digital content, including webinars, newsletters, and social media posts, to foster engagement with HCPs.
• Leverage digital platforms and tools to enhance the customer journey and experience for HCPs.
• Monitor market trends and competitor activities to identify opportunities for differentiation and growth.
• Report on performance metrics and key performance indicators (KPIs) to senior leadership.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Minimum of 7 years of experience in digital marketing, preferably in the pharmaceutical or healthcare industry.
• Proven track record of successful digital campaigns targeting healthcare professionals.
• Strong analytical skills with the ability to interpret data and drive decision-making.
• Excellent communication and project management skills.
• Familiarity with digital marketing tools and platforms, including CRM and content management systems.
• Understanding of regulatory and compliance requirements in pharmaceutical marketing.

Technologies & Tools

The Senior Manager will utilize a range of technologies and tools to optimize digital marketing efforts. This includes marketing automation software (such as HubSpot or Marketo), CRM systems (Salesforce), content management platforms, analytics tools (Google Analytics), and social media management tools (Hootsuite, Sprout Social). Familiarity with digital advertising platforms, such as Google Ads or social media ads, is also essential for executing effective campaigns.

Ideal Candidates

Ideal candidates for the Senior Manager, Digital HCP Marketing position will be innovative thinkers with a passion for digital marketing and a strong commitment to enhancing healthcare communications. They should demonstrate exceptional leadership abilities, fostering collaboration across teams while maintaining a patient-centered focus. Candidates must be detail-oriented, adaptable to change, and possess excellent interpersonal skills to engage effectively with diverse stakeholders. A track record of strategic thinking and execution in rapidly evolving environments will be crucial for success in this dynamic role.