Senior Manager Digital Marketing, Amazon & Omnichannel - US Home Office

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Job Overview

The Senior Manager Digital Marketing, Amazon & Omnichannel at dsm-firmenich plays a pivotal role in shaping and executing the digital marketing strategy for the organization, specifically focusing on Amazon and omnichannel environments. This position requires a strategic thinker with a deep understanding of e-commerce platforms, customer engagement, and brand positioning. The successful candidate will lead a team to optimize online presence, drive traffic, and enhance conversions through innovative campaigns and data-driven insights, ultimately contributing to the company's growth and market leadership.

Job Responsibilities

• Develop and execute comprehensive digital marketing strategies tailored for Amazon and other omnichannel platforms.
• Lead a cross-functional team in implementing marketing campaigns that increase brand visibility and sales performance.
• Analyze market trends and competitive landscape to identify growth opportunities and drive strategic initiatives.
• Manage relationships with key stakeholders, including vendors, partners, and internal teams, to ensure alignment on objectives.
• Utilize analytics tools to monitor performance metrics and optimize campaigns for improved ROI.
• Oversee budget allocation and performance tracking for digital marketing initiatives.
• Ensure adherence to brand guidelines and maintain quality across all digital touchpoints.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 7 years of experience in digital marketing, with at least 3 years in a managerial role focused on e-commerce and omnichannel.
• Proven track record of successfully managing Amazon channel marketing strategies.
• Strong analytical skills with proficiency in digital analytics tools and CRM software.
• Excellent communication and interpersonal skills, capable of inspiring team members and collaborating with cross-functional departments.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

The Senior Manager Digital Marketing will utilize various technologies and tools essential for executing effective digital marketing campaigns. Familiarity with platforms such as Amazon Seller Central, Google Analytics, Adobe Analytics, CRM systems (Salesforce, HubSpot), and marketing automation tools will be crucial for analyzing performance, managing campaigns, and facilitating customer engagement. An understanding of SEO, PPC, and social media advertising tools is also recommended to maximize digital reach.

Ideal Candidates

The ideal candidate for the Senior Manager Digital Marketing position is a results-oriented leader with a passion for digital marketing and e-commerce. They should possess a strategic mindset, strong analytical skills, and a deep understanding of consumer behavior. Excellent communication and leadership capabilities are essential, alongside a collaborative approach to working with diverse teams. A proactive attitude, adaptability to change, and creativity in problem-solving will further enhance their fit for the role, driving innovative solutions that align with the company's vision.