Senior Manager, Digital Marketing

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Written by AI from the job title and company, not by Aras Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Digital Marketing at Aras Corporation will be responsible for developing and executing comprehensive digital marketing strategies that enhance brand awareness, drive customer engagement, and generate leads across various digital channels. This role requires a combination of leadership and hands-on expertise to manage a team of marketing professionals while collaborating with cross-functional teams to align digital initiatives with business objectives. The Senior Manager will also analyze performance metrics to refine strategies, ensuring optimal ROI on digital campaigns.

Job Responsibilities

• Develop, implement, and optimize digital marketing strategies to increase online visibility and brand presence.
• Lead a team of digital marketers responsible for execution across SEO, PPC, social media, and email marketing.
• Collaborate with product management and sales teams to ensure marketing strategies support overall business goals.
• Analyze key performance metrics and adjust strategies based on data-driven insights.
• Manage budgets for digital marketing initiatives, ensuring cost-effectiveness and resource allocation.
• Stay updated with the latest digital marketing trends and technologies to apply best practices across campaigns.
• Prepare and present reports on digital marketing performance, including recommendations for improvements.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 7 years of experience in digital marketing, with at least 3 years in a managerial role.
• Proven track record of developing and implementing successful digital marketing strategies.
• Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
• Excellent analytical skills with proficiency in analytics tools such as Google Analytics, SEMrush, and HubSpot.
• Exceptional leadership, communication, and interpersonal skills.
• Ability to thrive in a fast-paced and dynamic work environment.

Technologies & Tools

The Senior Manager, Digital Marketing will utilize a variety of technologies and tools essential for executing digital marketing strategies effectively. This includes content management systems (CMS) like WordPress, email marketing platforms such as Mailchimp, social media management tools like Hootsuite, and analytics software including Google Analytics and Tableau. Familiarity with marketing automation tools, CRM platforms, and various SEO/SEM software will also be integral to the role.

Ideal Candidates

The ideal candidate for the Senior Manager, Digital Marketing position will possess a strategic mindset coupled with a hands-on approach to execution. They should be creative yet analytical, able to balance innovative ideas with data-driven decision-making. A strong leader who motivates and inspires team members, the successful candidate will be adept at fostering collaboration across departments. Prior experience in a fast-paced technology environment is highly desired, alongside a genuine passion for digital marketing and its continual evolution.