Senior Manager, Digital Marketing, Automotive Partner Marketing - Agency Temp

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Written by AI from the job title and company, not by SiriusXM, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Senior Manager, Digital Marketing for Automotive Partner Marketing at SiriusXM is responsible for developing, executing, and optimizing integrated digital marketing strategies that effectively promote our automotive partnerships. This temp role requires a strategic thinker with deep knowledge of digital marketing channels, who can collaborate closely with cross-functional teams to drive engagement, retention, and revenue growth. The Senior Manager will analyze performance metrics, adjust campaigns as necessary, and ensure alignment with overall business objectives to maximize impact in the automotive sector.

Job Responsibilities

• Develop and implement comprehensive digital marketing campaigns tailored for automotive partners.
• Analyze campaign performance metrics and KPIs to derive actionable insights and optimize strategies.
• Collaborate with creative, sales, and product teams to ensure alignment of marketing initiatives.
• Manage budgets and allocate resources effectively across various digital marketing channels.
• Stay up-to-date with industry trends, competitive landscape, and emerging digital marketing technologies.
• Lead internal reporting and presentations to stakeholders on campaign results and strategic recommendations.
• Foster relationships with key partners and agencies to enhance marketing effectiveness.
• Oversee the execution of SEO, SEM, email marketing, and social media initiatives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• A minimum of 5 years of experience in digital marketing, preferably within the automotive sector.
• Proven track record of managing successful digital marketing campaigns and initiatives.
• Strong analytical skills with experience in web analytics tools and reporting.
• Excellent leadership and team collaboration abilities.
• Effective communication skills, both verbal and written.
• Ability to multitask and manage tight deadlines in a fast-paced environment.

Technologies & Tools

The Senior Manager will utilize various technologies and tools to execute and monitor campaigns effectively. Key tools include Google Analytics for performance tracking, CRM systems for customer engagement, social media management tools for scheduling and analytics, and email marketing platforms for outreach. Familiarity with SEO and PPC management software will also be beneficial for optimal campaign performance.

Ideal Candidates

An ideal candidate for this position is proactive, data-driven, and deeply passionate about digital marketing in the automotive industry. They possess exceptional strategic thinking abilities, are comfortable navigating a fast-paced environment, and thrive on transforming data into actionable insights. Strong interpersonal skills, along with the ability to lead cross-functional teams and maintain productive partnerships, are essential for success in this role.