Senior Manager, Digital Marketing (Remote-USA)

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Job Overview

Hexagon Asset Lifecycle Intelligence is seeking a highly skilled Senior Manager, Digital Marketing to lead and execute strategic digital marketing initiatives. This role encompasses overseeing a dynamic team responsible for enhancing brand visibility across various digital platforms, driving customer engagement, and optimizing marketing campaigns for effective conversion. The ideal candidate will leverage data-driven insights to inform decisions, collaborate cross-functionally, and significantly contribute to the overall growth of the digital marketing portfolio.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business objectives to drive growth and engagement.
• Oversee the management of digital marketing channels including SEO, SEM, email marketing, and social media to maximize reach and effectiveness.
• Lead a team of digital marketing professionals, fostering a culture of creativity and continuous improvement.
• Analyze performance metrics and KPIs, providing actionable insights to optimize campaigns and budgets.
• Collaborate closely with sales, product, and content teams to ensure cohesive messaging and branding.
• Stay abreast of industry trends and emerging technologies to maintain a competitive edge in the market.
• Manage relationships with vendors and external partners to optimize service delivery.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA preferred.
• Minimum of five years of experience in digital marketing with at least three years in a managerial role.
• Proven track record of successfully managing and executing digital marketing campaigns.
• Strong analytical skills with experience using analytics tools (e.g., Google Analytics, SEMrush).
• Excellent written and verbal communication skills, with attention to detail.
• Proficiency in digital marketing tools and platforms, including CRM systems, email marketing software, and social media analytics.
• Experience in B2B marketing is preferred, particularly in the technology or asset management sector.

Technologies & Tools

The Senior Manager, Digital Marketing will utilize a range of modern technologies and tools to effectively manage digital marketing initiatives. This includes marketing automation platforms (e.g., HubSpot, Marketo), content management systems (CMS), customer relationship management (CRM) software, and various social media management tools. Familiarity with data analytics software and web development tools will be advantageous in facilitating data-driven decisions and enhancing online presence.

Ideal Candidates

Successful candidates for the Senior Manager, Digital Marketing position will exhibit a strong combination of strategic thinking, leadership abilities, and a deep understanding of the digital landscape. They should possess a creative mindset and the capacity to analyze data critically to promote informed decision-making. A proactive approach to challenges, coupled with excellent interpersonal skills, will be essential for collaborating effectively across departments and driving marketing initiatives forward. Passion for the latest trends in digital marketing and technology will set the ideal candidate apart.