Senior Manager, Digital Media - Partner Marketing - Demand Gen

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Written by AI from the job title and company, not by Walmart, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager of Digital Media - Partner Marketing - Demand Generation at Walmart is responsible for the strategic development and execution of digital marketing initiatives that drive demand generation and foster collaboration with key partners. This role requires a seasoned professional who can lead cross-functional teams, optimize marketing campaigns, and leverage data-driven insights to enhance overall business performance. By enhancing Walmart's presence in the digital domain through targeted partner marketing strategies, this position plays a critical role in achieving the company's goals and objectives in a competitive landscape.

Job Responsibilities

• Develop and implement comprehensive demand generation strategies in collaboration with cross-functional teams and partners.
• Analyze and monitor digital marketing campaign performance, making data-driven adjustments to optimize effectiveness and ROI.
• Lead initiatives to effectively position Walmart’s digital media offerings through partner channels to increase customer acquisition.
• Manage and mentor a team of marketing professionals, fostering an innovative and results-oriented culture.
• Collate and present performance metrics and insights to senior management, driving strategic decision-making.
• Collaborate with creative teams to produce compelling content and marketing collateral for partner campaigns.
• Remain abreast of industry trends and emerging technologies to maintain Walmart’s competitive edge in digital marketing.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 7 years of digital marketing experience, with a focus on demand generation and partner marketing.
• Proven track record of developing and executing successful digital marketing strategies.
• Strong analytical skills and proficiency in digital marketing tools such as Google Analytics, HubSpot, or similar platforms.
• Exceptional project management capabilities, with an ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills with the ability to present complex information clearly.
• Leadership experience in managing cross-functional teams and driving collaborative initiatives.

Technologies & Tools

This position utilizes a variety of technologies and tools essential for executing digital marketing strategies effectively. Candidates should have familiarity with customer relationship management (CRM) software such as Salesforce, marketing automation tools like Marketo, and data analytics platforms like Tableau or Google Analytics. Additionally, knowledge of social media advertising platforms and search engine marketing (SEM) tools will be critical for driving successful demand generation initiatives.

Ideal Candidates

Ideal candidates for this role possess a unique blend of strategic insight and practical experience in digital media and partner marketing. They demonstrate strong leadership qualities, ability to thrive in a fast-paced environment, and a passion for innovation. Outstanding interpersonal skills are crucial, as the role requires collaboration with various stakeholders. Candidates should also embody a result-oriented mindset, showing a capacity for adapting strategies based on performance metrics and industry trends.