Senior Manager, Digital Patient Marketing, US Established Products

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Written by AI from the job title and company, not by Sanofi, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Digital Patient Marketing for US Established Products at Sanofi will play a pivotal role in driving the digital marketing strategies aimed at enhancing patient engagement and accessibility to established pharmaceutical products. This leadership position is responsible for developing, implementing, and monitoring innovative digital campaigns that effectively communicate product value to patients while ensuring compliance with regulatory standards. The role requires a collaborative approach with cross-functional teams to optimize marketing tactics and achieve business objectives.

Job Responsibilities

• Lead the development and execution of comprehensive digital marketing strategies for established products.
• Analyze market trends and consumer insights to refine digital initiatives and patient outreach efforts.
• Collaborate with internal stakeholders including brand teams, sales, and medical affairs to ensure alignment on patient engagement tactics.
• Oversee the creation and management of digital marketing content across various platforms, including social media, websites, and email campaigns.
• Monitor and measure campaign performance using analytics tools, providing actionable insights for optimization.
• Ensure compliance with regulatory guidelines and company policies in all digital marketing efforts.
• Manage agency partners and collaborate with external vendors to enhance the effectiveness of digital campaigns.
• Foster a patient-centered approach by keeping up-to-date with industry trends and patient needs.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Life Sciences, or a related field; Master’s degree preferred.
• A minimum of 7 years of experience in digital marketing, preferably within the pharmaceutical or healthcare industry.
• Proven track record of developing and implementing successful digital marketing campaigns.
• Strong understanding of digital marketing channels and tools (SEO, SEM, Social Media, Email Marketing).
• Exceptional analytical skills with experience in data-driven decision making.
• Excellent communication and interpersonal skills, with the ability to work effectively across teams.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Familiarity with regulatory and compliance standards in pharmaceutical marketing is a plus.

Technologies & Tools

This position will utilize various digital marketing tools and software, including but not limited to Google Analytics, CRM systems, Social Media Marketing platforms, Content Management Systems (CMS), Email Marketing software, and Marketing Automation tools. Proficiency in data visualization tools and project management software is also essential to track campaign performance and manage workflow efficiently.

Ideal Candidates

The ideal candidate will possess a strategic mindset combined with a creative approach to problem-solving. They should exhibit strong leadership qualities and a collaborative spirit, thriving in a fast-paced environment while driving innovative digital solutions. A strong passion for patient engagement and a commitment to improving patient health outcomes are essential. Additionally, the successful candidate will have a proactive attitude, exceptional communication skills, and a deep understanding of the pharmaceutical landscape to navigate challenges effectively.