Senior Manager, Digital Patient Marketing, US Established Products

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Job Overview

The Senior Manager, Digital Patient Marketing, US Established Products at Sanofi will be responsible for developing and executing innovative digital marketing strategies aimed at enhancing patient engagement and optimizing product awareness. This role involves collaboration with cross-functional teams to implement best practices in digital communications, ensuring that marketing efforts effectively meet patient needs while adhering to the company's goals for established products. The successful candidate will leverage data-driven insights to refine marketing initiatives and enhance overall patient experience, driving increased adoption and adherence rates for Sanofi’s portfolio.

Job Responsibilities

• Develop and execute comprehensive digital marketing strategies for established products.
• Collaborate with internal stakeholders including sales, medical affairs, and regulatory to align initiatives with corporate objectives.
• Analyze market trends and digital performance metrics to inform ongoing marketing strategies and improve patient engagement.
• Manage budgets for digital campaigns, ensuring effective allocation of resources to optimize return on investment.
• Oversee the creation and implementation of digital content across multiple platforms, including websites, social media, and email marketing.
• Ensure compliance with industry regulations and corporate policies throughout all marketing activities.
• Lead training and development initiatives for marketing team members on the latest digital tools and best practices.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; Master's degree preferred.
• Minimum of 5 years of experience in digital marketing, preferably within the pharmaceutical or healthcare industry.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, and email campaigns.
• Excellent project management skills with the ability to manage multiple tasks and deadlines effectively.
• Proficiency in analytics tools and CRM software to track, analyze, and report on marketing performance.
• Strong interpersonal and communication skills, with the ability to work collaboratively across teams.
• Proven leadership capabilities in managing cross-functional teams and driving strategic initiatives.

Technologies & Tools

The Senior Manager, Digital Patient Marketing will utilize a range of technologies and tools, including but not limited to Google Analytics for metrics tracking, Salesforce for customer relationship management, and various content management systems for digital content distribution. Familiarity with marketing automation platforms such as HubSpot or Marketo will be advantageous for optimizing digital campaign execution and reporting.

Ideal Candidates

Ideal candidates for this position will exhibit a proactive and strategic mindset, with a strong passion for enhancing patient experiences through innovative digital marketing. They should possess exceptional analytical skills to evaluate marketing effectiveness and demonstrate sound decision-making based on data insights. Candidates should also have an innate ability to lead and inspire teams, fostering collaborative relationships across departments. A commitment to continuous learning and adaptation in a dynamic industry environment will further distinguish a successful applicant.