Senior Manager, Events Field Marketing | Remote US

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Overview

The Senior Manager, Events Field Marketing at Coalfire will play a crucial role in driving our marketing strategies through the execution of high-impact events and initiatives. This position is responsible for developing, managing, and overseeing all aspects of field marketing events, including virtual, hybrid, and in-person formats. The successful candidate will collaborate closely with cross-functional teams to enhance brand visibility, generate leads, and foster customer relationships, while ensuring that all events align with Coalfire’s business objectives and marketing goals.

Job Responsibilities

• Design, plan, and execute comprehensive event marketing strategies to drive customer engagement and lead generation.
• Manage the end-to-end process of events, including budget management, venue selection, vendor negotiations, and on-site executions.
• Coordinate with sales and product marketing teams to ensure alignment on event themes, messaging, and target audiences.
• Analyze and report on event performance, including ROI, engagement metrics, and lead conversion rates.
• Oversee the creation of event collateral, presentations, and promotional materials.
• Utilize digital marketing tools and platforms to enhance event visibility and promote attendance.
• Build and maintain relationships with key stakeholders, partners, and vendors to optimize event success.
• Monitor industry trends to identify new opportunities for event marketing and partnerships.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5-7 years of experience in event marketing or related field, with a proven track record of success in managing field marketing events.
• Strong understanding of marketing principles, event management, and lead generation strategies.
• Excellent project management skills, with the ability to handle multiple projects simultaneously and meet deadlines.
• Exceptional communication skills, both written and verbal, with strong interpersonal abilities to liaise with various stakeholders.
• Demonstrated ability to analyze data and provide actionable insights to improve event outcomes.
• Proficient in using CRM and marketing automation tools, such as Salesforce, HubSpot, or similar platforms.

Technologies & Tools

The Senior Manager, Events Field Marketing will leverage various technologies and tools to maximize event effectiveness and efficiency. This includes customer relationship management (CRM) software, marketing automation platforms, virtual event solutions, and collaboration tools. Proficiency in tools like Salesforce, HubSpot, Zoom, and event management software is essential to ensure seamless execution and engagement throughout all phases of event planning and execution.

Ideal Candidates

Ideal candidates for the Senior Manager, Events Field Marketing position will demonstrate a strategic mindset coupled with a strong hands-on approach. They will possess exceptional organizational skills, exemplifying a proactive nature in managing multiple tasks effectively. A strong attention to detail and a creative flair in approach to problem-solving are essential. Candidates should be results-driven, showing a passion for enhancing customer experiences through innovative event marketing strategies. Strong interpersonal skills and a collaborative spirit are crucial for building relationships across teams and external partners.