Senior Manager, Global Paid Social + TV Marketing

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Job Overview

The Senior Manager, Global Paid Social + TV Marketing at Lovevery will be responsible for the strategic development and execution of comprehensive marketing campaigns across paid social platforms and television. This role demands a visionary leader who can identify trends, analyze data, and implement innovative strategies that align with Lovevery's mission to support early childhood development. The successful candidate will collaborate with cross-functional teams to optimize media spend and drive brand awareness, while also leading a team to achieve measurable marketing outcomes.

Job Responsibilities

• Develop and execute global paid social and TV marketing strategies to enhance brand visibility and customer engagement.
• Monitor and analyze campaign performance across various platforms, providing actionable insights for continuous improvement.
• Collaborate closely with creative and content teams to ensure alignment and effectiveness of messaging across all channels.
• Oversee budget allocation and management for paid social and TV advertising, ensuring optimal ROI.
• Lead, mentor, and direct a team of marketing professionals to achieve department goals and foster a collaborative work environment.
• Engage in market research to identify emerging trends and make informed decisions regarding new advertising opportunities.
• Establish strong relationships with external media vendors and platforms to negotiate contracts and secure promotional placements.
• Present marketing strategies and performance metrics to executive leadership and stakeholders to support ongoing funding and resources.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 7 years experience in paid social and TV marketing, with a proven track record in a leadership role.
• Strong analytical skills and experience with performance metrics and data-driven decision making.
• Exceptional communication, presentation, and interpersonal abilities.
• Proficiency with social media advertising platforms, analytics tools, and marketing software.
• Demonstrated ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Creative thinking with a keen eye for effective messaging and brand positioning.

Technologies & Tools

The Senior Manager will utilize various technologies and tools to effectively manage campaigns and analyze performance data. This includes, but is not limited to, Google Analytics, Facebook Ads Manager, Instagram Advertising, Twitter Ads, and TV advertising platforms. Familiarity with CRM systems and marketing automation tools is also essential for tracking customer engagement and optimizing marketing strategies.

Ideal Candidates

The ideal candidate for this position will demonstrate a passion for early childhood development and a commitment to Lovevery's values. They will possess strong leadership qualities, inspiring their team through guidance and support. Additionally, the candidate will be highly innovative, capable of thinking outside the box to develop creative marketing solutions. A collaborative mindset is vital, as they will work with various departments to bring cohesive strategies to life. Strong resilience, adaptability, and the ability to thrive in a fast-paced environment are essential traits that will contribute to their success in this role.