Senior Manager, Global Paid Social + TV Marketing

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Job Overview

The Senior Manager, Global Paid Social + TV Marketing at Lovevery plays a pivotal role in shaping and executing the company’s paid media strategy across social platforms and television. This position is responsible for driving brand awareness, customer acquisition, and retention through innovative marketing initiatives. The ideal candidate will leverage data analytics and industry trends to optimize campaigns, ensuring that Lovevery’s messaging reaches the right audiences in the most effective manner. Collaboration with cross-functional teams is essential to synchronize marketing efforts with overarching business goals.

Job Responsibilities

• Develop and implement comprehensive paid social and TV marketing strategies to achieve business objectives and drive growth.
• Analyze campaign performance metrics and adjust strategies to maximize ROI and engagement.
• Oversee the budget allocation for paid media initiatives, ensuring fiscal discipline and effective resource utilization.
• Collaborate with the creative team to develop compelling ad content tailored to target audiences across various channels.
• Manage relationships with media agencies and vendors to execute campaigns and negotiate media buys.
• Conduct market research and competitive analysis to identify trends and opportunities in the paid media landscape.
• Implement testing strategies to optimize ad performance, enhancing targeting and message efficacy.
• Prepare regular reports and presentations to communicate results and insights to senior leadership and stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 7 years of experience in digital marketing, with a focus on paid social and TV advertising.
• Strong analytical skills and experience with data-driven marketing techniques.
• Proficient with advertising platforms such as Facebook Ads, Google Ads, and TV media buying tools.
• Excellent communication and presentation skills, with the ability to articulate marketing concepts clearly to stakeholders.
• Proven track record of managing large budgets and driving successful marketing campaigns.
• Strong organizational skills with the ability to multi-task in a fast-paced environment.

Technologies & Tools

The Senior Manager, Global Paid Social + TV Marketing will utilize a variety of technologies and tools to execute their responsibilities effectively. These include but are not limited to digital advertising platforms like Facebook Ads Manager and Google Ads, analytics tools such as Google Analytics and Adobe Analytics, project management software like Asana or Trello, and data visualization tools to track campaign performance. Familiarity with business intelligence tools will enhance the ability to derive actionable insights from campaign data.

Ideal Candidates

The ideal candidate for this position will possess a blend of strategic thinking, creativity, and analytical prowess. They should be passionate about marketing and technology, with a keen insight into consumer behavior and trends. Strong leadership skills, coupled with an ability to work collaboratively across various teams, will be vital. Candidates should be adaptable and results-oriented, with a demonstrated ability to manage multiple projects under tight deadlines while maintaining attention to detail. A commitment to Lovevery’s mission and values will also be essential for success in this role.